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Become an Amazon seller

Get 10% back on your first €45,000 in branded sales.

€39 (excl. VAT) a month + additional selling fees

Over 225,000 European small and medium-sized enterprises and brands sell on Amazon — a 20% year-on-year growth.¹

New Seller Incentives

Get started with over €47,250 in incentives

As a new seller, you can take advantage of a series of incentives.

Brand Registry

10% back on your first €45,000 in eligible branded sales, then 5% back through your first year until you reach €900,000 in eligible branded sales (up to €47,250 in bonus value)
€180 in credits for Amazon Vine

Fulfilment by Amazon

€90 in credits in inventory shipping fees for using the Amazon Partnered Carrier programme
Automatic enrolment in FBA New Selection, which provides free monthly storage, removals and returns processing for eligible new-to-FBA ASINs

Advertising

Up to €1,000 in credits to create Sponsored Products ads
€45 in credits to create Amazon Vouchers

See all incentives

DID YOU KNOW?

On average, Selling Partners experienced a 50%* increase in sales when they converted their products to Fulfilment by Amazon in Italy, as a result of faster delivery times appreciated by customers.

* This figure is based on a per-channel analysis of data from the fourth quarter of 2019 to the fourth quarter of 2020 (excluding the second quarter of 2020, given the impact of the COVID-19 pandemic). It is provided only as a general reference point. It does not reflect data updated in real time and does not specifically affect any ASIN or product category. Actual results may vary based on a wide range of factors, including, but not limited to, seasonality, selling price and the existing fulfilment solution. Amazon does not guarantee any particular outcome for your business by using Fulfilment by Amazon.

Learn more about Fulfilment by Amazon

Reach millions

Fresh new startups and Fortune 500s. B2B and B2C. Brand owners and resellers. They all sell on Amazon to reach hundreds of millions of worldwide active customer accounts

How it works

Deliver smiles

Leave the shipping, returns, and customer service to us with Fulfilment by Amazon (FBA). Want to take care of shipping yourself? You can do that too.

Explore more

Make money

Choose from flexible selling plans, product categories, and fulfilment options that fit your business needs.

See pricing

Only have a few items to sell?

SUCCESS STORIES

Miami Buys

Lavolio Boutique Confectionery

Niré

The American market is really vast. If your products and price tags are right, you can sell a lot of products on Amazon very quickly.
Giuseppe SigurtàFounder of Miami Buys

For me, it's a no-brainer to put my products on an online store where there are millions of people ready to buy.
Lavinia DavolioFounder, Lavolio Boutique Confectionery

Amazon helped us reach customers in ways that would have been a lot more difficult from our own website.
Erin GraybillFounder and Managing Director, Niré