Sell on Amazon Sign In
This article applies to selling in: Italy

Build International Listings price rules

Build International Listings Price synchronization: You can synchronize the List price or List price and sale price from your source marketplace to your target marketplaces. The price rule and currency exchange rate will be applied to the source marketplace price to determine the target marketplace price. The same method will be used to calculate the list price and sale price. If you change the price of an offer that is inactive in the source marketplace, the price will be updated in the target marketplace.

A sale price in the source marketplace will initiate a sale in the target marketplace. The sale price is synchronized only during the defined sale period. The sale price stops synchronizing when the sale period is complete or you remove the sale price from the source marketplace.

Price my offers: You can set up a price rule for each target marketplace and fulfillment method from the options shown in the tables below. If the target marketplace has a different currency than the source marketplace, the tool will convert the price based on exchange rates. After you connect source and target marketplaces, prices in the target marketplace are updated periodically to reflect exchange rate changes. The frequency of these updates may vary from daily to weekly.

Marketplace price rules apply to your entire inventory for the target marketplace and fulfillment method combination. Marketplace price rules cannot be set for individual ASINs or SKUs.

Marketplace price rules

Price rule example: For a source marketplace, you have a price of 10 and the currency exchange rate is 1 = 1.1262.

Price rule options You enter or select: Price in the source marketplace Price calculation Price in target marketplace
Same price as the source marketplace

10 10 x 1.1262 11.26
Fixed amount above the source marketplace price 1 10 (10 + 1) x 1.1262 12.39
Percentage above the source marketplace price + 5% 10 (10 x 1.05) x 1.1262 11.83
Percentage below the source marketplace price - 5% 10 (10 x 0.95) x 1.1262 10.70
Note: You can edit your target marketplace settings at any time. The tool will recalculate the prices of your offer in target marketplaces whenever you update a price rule. It may take up to four hours before the price changes are reflected in each target marketplace.

Remote Fulfillment with FBA price rule: The "same as the source marketplace, adjust for fulfillment fees" pricing rule applies only to inventory in the Remote Fulfillment with FBA program. Once enabled, the price rule will let you automatically adjust prices to account for the fulfillment fee and currency difference between the source and target marketplaces. If you use Amazon Currency Converter for Sellers (ACCS) to receive your royalties in your local currency, then the currency difference will be based on the rate used in ACCS at the time of price calculation. Note that the currency conversion rate used in BIL can differ from the rate used during actual disbursement.

European FBA price rule: The "same as the source marketplace, adjust for taxes and fees" pricing rule applies only to European FBA inventory and you can choose to apply it either a) only to Pan-European FBA inventory, b) all European FBA inventory or c) all European FBA inventory excluding Pan-European FBA inventory. Once enabled, the price rule lets you automatically adjust prices to account for the fulfillment fee, estimated VAT and currency difference between the source and target marketplaces. If you use Amazon Currency Converter for Sellers (ACCS) to receive your royalties in your local currency, then the currency difference will be based on the rate used in ACCS at the time of price calculation. Note that the currency conversion rate used in BIL can differ from the rate used during actual disbursement.

Pan-European FBA price rule: The "source price + fulfillment fee adjustment" pricing rule applies only to Pan-European FBA inventory. Once enabled, the price rule lets you automatically adjust prices to account for the fulfillment fee difference between the source and target marketplaces.

Pan-European FBA price rule example: For a source marketplace, you have a price of 10 and the currency exchange rate is 1 = 1.1262. The FBA fulfillment fee in the source marketplace is 1, and the FBA fulfillment fee in the target marketplace is 2. The VAT rate in the source marketplace is 20%, and the VAT rate in the target marketplace is 19%.

Price in source marketplace FBA fulfillment fee in source VAT rate in source marketplace FBA fulfillment fee in target marketplace VAT rate in target marketplace Price calculation Price in target marketplace
10 1 20% 2 19% ((((10/(1+0.2))–1)x1.262)+2)x(1+.19) 12.21

Amazon’s Build International Listings tool (BIL) will only perform a VAT estimation for the purposes of helping sellers to determine the VAT element in the list price for their listings in Amazon EU marketplaces where the Pan-European FBA price rule is available. It is important to note that BIL will not perform transaction-related VAT calculations, nor will it create invoices for your Amazon transactions. For VCS-activated sellers, please verify any potentially conflicting pricing methodology settings which you have agreed separately when signing up to VCS.

BIL will estimate the VAT element in the list price according to the VAT rate in the respective marketplace country. For VCS-activated sellers VAT determination will also be based on the seller’s determined Product Tax Code (PTC) settings. BIL will always take the VAT inclusive list price as the basis for VAT estimation and will assume that VAT is due in the target marketplace country. BIL will also make the assumption that the seller is duly VAT registered in the target marketplace country. In its calculation estimation, BIL will therefore not take into account the specific circumstances of the seller in the target marketplace country; such as (but not limited to) the following:

  1. The seller’s Ship From country;
  2. The destination country of the goods;
  3. The VAT registration status of the customer (B2B vs B2C);
  4. The seller’s liability to become VAT registered in a relevant country (e.g. distance selling threshold is exceeded);
  5. Whether or not the seller may benefit from specific VAT exemptions.

*Therefore, it is important to note that the BIL estimated VAT element in the list price might differ from the actual VAT liability you will have with respect to the sale of the listed products on the marketplace.

Sign in to use the tool and get personalized help (desktop browser required). Sign In


Reach hundreds of millions of customers

Start selling on Amazon


© 1999-2021, Amazon.com, Inc. or its affiliates