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Build your inventory file

Individual sellers: This feature is only available to sellers with a Professional selling plan. Learn more by visiting Selling plan comparison.

You can use inventory file templates to create or edit your listings in the Amazon catalog in bulk.

Which Type of Inventory File Should I Use?

If the items you want to list are already in Amazon’s catalogue in the marketplace where you want to list, and you do not wish to provide information that describes the item, such as bullet points or product description, we recommend that you use one of the following 3 templates, which can be downloaded here:

  • Price and Quantity File: use this file to update price, quantity, handling time, and fulfillment channel for your existing SKU’s. This is Amazon’s most basic listing template. This template cannot be used to create a new SKU. Use the Inventory Loader or Listing Loader to create a new SKU.
  • Inventory Loader: use this file to create SKU’s for products that are already in the Amazon catalog. This template includes columns for the basic set of information you must provide to create a SKU: price, quantity, shipping information, and compliance information.
  • Listing Loader: this file is a more advanced version of the Inventory Loader. It contains all columns found in the Inventory loader, as well as optional offer attributes such as gift wrap options and sale price, and columns to provide URL’s for product images.

If the items you want to list do not yet exist in Amazon’s catalog in the marketplace in which you want to list, or you wish to provide information that describes the item, such as bullet points or product description, we recommend that you use a category-specific template. You can generate a template for the categories in which you wish to list by visiting the Add Products via Upload page.

If you want to list your items in multiple marketplaces, we recommend that you use the Multi-Marketplace Listing Template. You can generate this template on the Add Products via Upload page by selecting the marketplaces in which you want to list before you generate your template. For details on using the multi-marketplace features in this template, see the bottom of this page.

Listing in Media Categories

If the items you are listing are books and are not in the catalogue, or you don’t know the ISBN, UPC or EAN, you can use the Standard Bookloader file. You supply information about the book (such as title and author) and we will check whether it already matches a catalogue item. If it doesn’t match, we will create a new catalogue entry based on the information you supplied. Booksellers may also want to load inventory using the UIEE format. With this option, if you don't have ISBNs, you can still load your items to Marketplace by taking advantage of Amazon's ISBN matching. Books that don't have ISBNs will have new detail pages created.

If the items you are listing belong in the Music category, you can use the Music Loader File. If your product is already in Amazon’s catalogue, Amazon will add your listing to the existing page. If your product is not already in the catalogue, Amazon will create a new catalogue page based on the information you supplied.

Tips for building an inventory file

Backups

We recommend that you keep a backup copy of your completed template on your computer hard drive so that you can use it later to make updates to your listings..

SKU

The SKU is the key field in every inventory file and should not be altered or reusedThe SKU is the key field in every inventory file and should not be altered or reused within a single marketplace. Amazon uses the SKUs in your inventory file to associate your product listings (the product page ASIN and your offering) with your individual inventory level records in the Amazon catalog. This means the following:

  • Every product in your inventory file must have a unique SKU.
  • Every new SKU you upload to Amazon results in the creation of a new record in the Amazon catalog.
  • Because each record is unique, an existing SKU cannot be changed. It remains in the catalog until you delete it.
  • If you upload an inventory file with data for a SKU that already exists, the most recent data replaces data from previous feeds.

Standard product identifier

We recommend that you always provide the UPC, EAN, JAN, or ISBN when creating a new product page on Amazon. For more information, see Product identifiers. For the requirements for each category, including exceptions and exemptions where available, see Category and product code requirements.

Search terms

Customers primarily use search terms (keywords) to find products on Amazon. Good search terms go a long way toward increasing product visibility. Most products can support five keywords. Think like customers do and use search terms that are popular on your own website or for your product line. For more information about using search terms, see Use search & browse.

Note: Standard Book Loader files do not support search terms (keywords). Amazon assigns search and browse information for products listed in the Books category. However, you can use the Add a Product tool to increase the number of search keywords for your Books products.

Variation relationships

Some categories support variation relationships that include single parent product and multiple child products.

Parent products are non-sellable products that you list in your inventory file so you can create relationships between products.

Child products are unique, sellable products linked to a parent product. The child product is similar to other child products (or siblings) linked to the same parent product. However, the child varies from its siblings according to specific criteria. These criteria are described in the variation-theme section of the Data Definitions tab on the inventory file template. Acceptable variation themes differ by category but might include attributes such as size, color, and flavor.

Set up parent-child relationships in your inventory file whenever possible. This makes search and browse results much more manageable for customers because related child products are grouped together. When you set up parent-child relationships, distinguish each child product in the title. For example, if you sell shirts and some are red and some are blue, use "Shirt, Red" and "Shirt, Blue."

Note: You must set up a parent-child relationship if an appropriate variation theme exists for your products and category.

You can view the child ASINs for each parent ASIN in the Amazon catalog on the Manage Inventory page page in your seller account.

For more information, see Variation relationships.

Populating Your Product Template

When you open the product template in Microsoft Excel, you see several tabs along the bottom of the product template workbook. These tabs include the following:

Tab Description
Instructions An overview of how to use the product template.
Data Definitions A detailed review of each field in the inventory file. This tab provides a label name, definition, use case, accepted values, and example for each field.
Template The sheet where you provide your listing information. You can modify the order of the columns, but do not modify the order of the top 3 rows. The first row of this sheet contains information about the version of the template you are using. The second row of this sheet contains attribute labels that describe the information being requested in each column. The third row contains the attribute identifier that Amazon’s systems use to associate the your listing data with the correct attribute.
Examples Examples of how to accurately format the data for different products.

As you enter your listing information on the Template tab, follow the instructions provided on the Data Definitions tab. Some fields require you to choose from a set of values. Refer to the Data Definitions tab for these sets of valid values.

Before you start

Use this information to help you build your inventory file:

My product information adheres to the Data Definitions tab

The Text File template includes a Data Definitions tab containing a detailed review of each field in the inventory file. This tab provides a label name, definition, use case, accepted values, and example for each field. You will need to refer to this tab to successfully upload your products. The Data Definitions tab is located at the bottom of the Text File template.

My product information adheres to Amazon's best practices for listing products

Amazon offers suggestions for listing your product information that is proven to increase both visibility and sales. For more information, please see using product details.

My images meet Amazon's requirements

Images greatly increase sales and therefore are extremely important. Amazon offers advice on how to list the best images for your products. See Amazon’s product image requirements here.

The Search Terms for my products are the best they can be

Search terms are the primary method customers use to find products. Amazon offers tips on optimising these terms. For more information, please see Using search and browse.

Update, Partial Update, and Delete Operations

When using a category-specific inventory file, you should specify the operation you wish to perform on your SKU in the column labelled Update delete. There are 3 options:

  • 1. Update: Use this operation when creating a new SKU or when you wish to completely replace your current values for an existing SKU with a new set of values. When updating an existing SKU, the Update option removes your previous contributions to the SKU and replaces them with the content you provide in your template. This includes attributes that you leave blank. For example, when using Update, if you previously provided bullet points for your SKU, and you leave bullet points blank in your template, submitting the template will cause bullet points you previously provided to be deleted. If you do not specify an option in the Update delete column, the Update option is used by default.
  • 2. Partial Update: Use this operation when you wish to change specific attributes for your SKU. If you leave an attribute blank, Amazon will retain your previous contributions for the attribute. For example, when using Partial Update, if you previously provided bullet points, and you leave bullet points blank in your template, submitting the template will not change the bullet points on the detail page of your SKU.
  • 3. Delete: If you are using a single-marketplace template, this operation removes your SKU in the marketplace in which you submit your template. If you selected multiple marketplaces when generating your template, and your SKU exists in multiple marketplaces, the delete operation is executed for the SKU in each marketplace for which you provide listing data in your template. For example, if your SKU exists in UK, DE, FR, ES, and IT, and you submit a template with the delete operation selected and with values for price in UK and DE, your SKU will be deleted only in the UK and DE marketplaces.

Checklist

Before you upload your inventory file, check that it meets the following conditions:

  • Each required field has a value, unless you are using Partial Update and have already provided values for all required fields in a previous submission.
  • Each product has a unique SKU and Product ID.
  • Inventory Quantity: For items that are Fulfilled By Amazon, do not provide a value in the quantity column. The quantity column should be used only for seller-fulfilled SKU's. The inventory quantity for Amazon-fulfilled SKU's will be determined by the number of items received at the Amazon Fulfillment Center. If you provide a value for your SKU in the quantity column, your SKU will convert to seller-fulfilled.
  • The bullet point and product description fields do not contain unapproved characters such as quotation marks, copyright symbols, or trademark symbols.
  • If using the template to establish a parent/child relationship, then the following are true:
    • The relationship-type field is blank for parent products.
    • Parent products and child products both have the same variation-theme value.
    • The term used in variation-theme is valid.
    • The quantity and price are blank for parent products.
  • If you are providing platinum-keyword values, then the child products have the same platinum-keyword values as their parent products.
  • URLs used for image references are properly formatted, including the "http://" protocol indicator and ".jpg" or ".gif" extension.
  • Appropriate products have weight and/or size dimensions.

Uploading your Inventory file

After you finish populating your inventory file, you can upload the file on the Add Products via Upload page. When uploading your file, ensure that you select the option that corresponds to the type of inventory file you are using.

Multi-Marketplace Listing Template

If you selected multiple marketplaces when generating your category-specific inventory file on the Add Products via Uploads page, this section applies. Including additional marketplaces in your template will add columns for you to provide marketplace-specific offer data, including price. For each SKU, provide a price and currency for each marketplace in which you would like to list the item. The product data you provide in your template will apply to the SKU in the marketplace in which you submit your template. If you provide offer data in your template for a marketplace in which the detail page for your listing does not yet exist, Amazon will attempt to create the detail page by translating your product data into the primary language of the requested marketplace.

Definitions

  • Home marketplace: This is the marketplace in which you submit your Multi-Marketplace Template (MMT)
  • Secondary marketplaces: These are the additional marketplaces that you select when generating a MMT in Seller Central. Selecting additional marketplaces results in a template being generated that contains offer attributes, including price and currency, for each secondary marketplace.
  • Interactive Listing Workflow (ILW): You can access the ILW by finding the Inventory menu on the navigation bar in Seller Central, and selecting Add a Product in the dropdown. This is the interactive web form that you can use to create and manage your listings.

Seller FAQ


  1. What is the MMT? The MMT is an extension of the category-specific inventory file templates that you can generate on the Add Products via Upload page in Seller Central. You can generate an MMT by visiting the Add Products via Upload page under the Inventory menu in Seller Central. To generate an MMT, select multiple marketplaces before you generate your template. The list of selectable marketplaces displayed includes all EU marketplaces in which you are authorized to sell and have your accounts linked.
  2. Should I use a period (.) or a comma (,) as the decimal separator for my prices in the template? Use a consistent decimal separator throughout the template, including for prices in each marketplace. This should be the decimal separator that you normally use when using Amazon’s listing templates.
  3. Which currency is used for the prices I provide in my MMT for each marketplace? Prices must be provided in the primary currency of each marketplace. You must select this currency in the Currency column for each marketplace.
  4. I want to specify different shipping settings in each marketplace. Can I provide a merchant_shipping_group_name for each marketplace? Unfortunately no. The template can be used only to specify shipping settings for the submitting marketplace. In other marketplaces, the shipping settings will use the default settings. You will need to use a single-marketplace listing tool for other marketplaces if you wish to specify a different shipping setting.
  5. How is the MMT different from the single-marketplace Inventory File template? Unlike the single-marketplace template, the MMT contains columns for each secondary marketplace that you can use to provide information about your offer (e.g. price). These columns of the template are marked with headers indicating the marketplace to which the columns apply (e.g. UK, DE). At a minimum, you must provide price and currency to create a listing in a secondary marketplace. If the ASIN does not already exist in the secondary marketplace, Amazon will attempt to create the listing in that marketplace for you.
    • If the product does not exist as an ASIN in the Amazon catalog in the secondary marketplace at the time that you submit your MMT, Amazon will attempt to create the ASIN in the secondary marketplace on your behalf. To create the detail page for the ASIN in the language of the secondary marketplace, Amazon uses detail page content from a marketplace where the ASIN already exists as the source content for the translations. In addition, Amazon uses the offer data you provided in the MMT for the secondary marketplace to create or edit your offer in that marketplace. It is possible that due to legal and compliance reasons, Amazon may not be able to create a detail page on your behalf in a secondary marketplace.
    • If the product does exist as an ASIN in the Amazon catalog in the secondary marketplace, Amazon does not translate your product data for use on the detail page in the secondary marketplace. Content translation is a one-time event that occurs only during creation of the ASIN in the secondary marketplace. Amazon uses your offer information from your MMT for the secondary marketplace to create or edit your offer in that marketplace.
  6. I prefer to create my listings quickly, and then optimize my listings over time by adding and improving detail page content. Does the MMT enable me to improve my detail page for multiple marketplaces? Yes. As you update your product data over time in the home marketplace, your updated product data is translated into the languages of the secondary marketplaces and updated on the product detail pages in those marketplaces. Note that if you provide your own translated content directly into a secondary marketplace using another listing tool, that content will take precedence over any current or future translations performed by Amazon.
  7. Price and currency are marked as required (with a red cell border) for every marketplace in the template. Am I required to list all products in my template in every marketplace in the template? No. For each SKU, you can provide offer data for any marketplaces in which you want to list your item. Each SKU can be listed in one or multiple marketplaces in the template.
  8. Before I submit the MMT, do I need to check whether the detail page for an ASIN exists in each of the secondary marketplaces where I want to sell my product? No. If the detail page exists in a secondary marketplace and you provide values for the secondary marketplace for price and currency in the MMT, Amazon will create the offer for the ASIN in the secondary marketplace. If the detail page does not exist in the secondary marketplace, Amazon will attempt to create the detail page on your behalf. If detail page creation is successful, Amazon will create your offer for the ASIN in the secondary marketplace using the values provided in the MMT for price and currency.
  9. How long does it take Amazon to create ASINs in secondary marketplaces after I submit a MMT? The process of creating a detail page with a your offer can take up to 48 hrs. When you provide values for price and currency for a secondary marketplace, you are expressing an intent to list in that marketplace and Amazon will attempt to create the listing in that marketplace for you. It is possible that due to legal and compliance reasons, Amazon may not be able to create a detail page on your behalf.
  10. Where can I learn more about Amazon’s listing policies for each marketplace? Please see Amazon’s Category, Product, and Content Restrictions page.
  11. Does the Processing Report that is provided on the Add Products via Upload page after I submit my template inform me about whether the detail page exists in each of the secondary marketplaces? Yes. For each SKU in your MMT for which the detail page does not exist in a secondary marketplace and for which you provided a price, the processing report will contain a message to indicate that Amazon is attempting to create the detail page on your behalf. Because the processing report is generated before the detail page creation process in secondary marketplaces is completed, the processing report does not provide information about the status of listing creation in secondary marketplaces.
  12. After submitting an MMT, where can I see the status of detail page creation in the secondary marketplaces? Go to the Inventory menu on the top navigation bar, and select Manage Inventory. Find the ASIN and click Edit in the right column. On the Offer tab, scroll to the bottom of the page to find the status of the ASIN in each marketplace.
  13. What attributes do I need to provide in my template to improve the likelihood that detail page creation in secondary marketplaces will be successful? In addition to providing values for all required attributes, Amazon recommends that you provide values in your template for power_plug_type, eu_toys_safety_directive_age_warning, eu_toys_safety_directive_warning, material_composition . Note that these attributes are not applicable to all product types and therefore may not exist in the template for all product types.
  14. If Amazon is not able to create a detail page for my ASIN in a secondary marketplace after I submit an MMT, does this mean I am not allowed to sell the product in that marketplace? And if I know that I am allowed to sell the product, how can I create the detail page? You must comply with all applicable laws when listing and selling products on Amazon. You must also comply with the laws applicable to the jurisdiction into which your products are sold. If you determine that you are allowed to sell a product in a marketplace for which the MMT did not result in successful detail page creation, you can create the detail page by using another listing tool, such as a single-marketplace listing template or the Interactive Listing Workflow.
  15. How does Amazon choose the source content to be used for translations when creating a detail page for an ASIN in a secondary marketplace? If the detail page for your product does not exist in any Amazon marketplace worldwide prior to your submission of the MMT, Amazon will use the content you provide in the MMT for the home marketplace as the source for translations when attempting to create the Detail Page in the secondary marketplace. If you have already created the ASIN in multiple marketplaces and have linked your accounts across those marketplaces, Amazon will use listing contributions from one of the marketplaces in which you have a listing for the ASIN as the source content for the translations.
  16. If I am selling an ASIN in all EU marketplaces, and I have not provided values for a product attribute such as Product Attribute Bullet Points in any marketplace, can I use the MMT to provide values for Bullet Points in my home marketplace and have Amazon translate those values to be added to my listings in the other EU marketplaces? No. Product data provided in the MMT is not translated and contributed to the ASIN in a secondary marketplace if the Detail Page already exists in the secondary marketplace at the time that you submit the MMT. Translation and contribution of product data to a secondary marketplace occurs only in the scenario that the ASIN does not exist in the secondary marketplace at the time of MMT submission.
  17. Given that the MMT provides a way to create listings in multiple marketplaces using a single template, does the Interactive Listing Workflow now also enable me to create listings in multiple marketplaces? The Interactive Listing Workflow does not automatically create listings in multiple marketplaces. However, you can visit the Offer tab in the Interactive Listing Workflow. Scroll to the bottom of the page, where you will find the option to provide a price for each marketplace. If you provide a price for a given marketplace, Amazon will attempt to create the listing in that marketplace. This process may take up to 48 hrs if the detail page does not yet exist in the marketplace.
  18. On the Add Products via Upload page, how is the list of selectable marketplaces determined? The list includes all marketplaces within the European region in which you are registered to sell and have linked your accounts.
  19. Can I have multiple home marketplaces? Yes, you can download and submit a MMT in any EU marketplace in which you are authorized to list products in bulk. The home marketplace is not determined by an account setting, but rather determined by the marketplace in which you download and submit your MMT.
  20. Can I use the MMT to provide a unique set of product images for each marketplace? No, the MMT does not provide this capability. The product images that you provide in the MMT will be used for all marketplaces. To provide marketplace-specific product images, please use a Single-marketplace template for each marketplace or the Interactive Listing Workflow for each marketplace.
  21. Can I use the MMT to provide my own translations for important product attributes such as Product Attribute Bullet Points ? No, the MMT does not provide this capability. To provide your own translated product content for secondary marketplaces, please use a single-marketplace template for each marketplace or the Interactive Listing Workflow for each marketplace.
  22. How can I view and edit the translated content in secondary marketplaces? Select the marketplace for which you want to view the translated content using the marketplace switcher at the top of the Seller Central page. You can then view and edit the translated content by visiting the Manage Inventory page under the Inventory menu, and clicking Edit for the SKU you want to change. The current detail page content is displayed above each attribute field. If you would like to provide your own content, you can submit content in the text box for the attribute. This action will overwrite translated content provided by Amazon with the content you provide. Note that taking this action on an attribute cannot be undone. After you provide your own content for an attribute, it is not possible to revert to using the translated content previously provided by Amazon for that attribute.
  23. What is the difference between Build International Listings (BIL) and the MMT? Why should I use one or the other?
    • BIL can be used to either 1) attempt to syndicate all offers from the home marketplace into a secondary marketplace, or 2) select specific offers from the home marketplace that you would like BIL to attempt to create in a secondary marketplace. The MMT attempts to create offers in secondary marketplaces only for ASINs that you have expressed an intent to list in that marketplace by providing a price for the marketplace in the MMT.
    • BIL sets prices based on rules (e.g. same as source marketplace), while the MMT uses the marketplace-specific prices you provide for each SKU.
    • BIL continuously updates prices in secondary marketplaces based on changes in the currency exchange rate, while the prices provided in the MMT are static.
    • BIL requires you to define a source marketplace, from which your catalog is replicated, and a target marketplace. You do not typically need to change these marketplace designations in BIL, as the offers are synchronized on an on-going basis. The MMT can use as the source marketplace any marketplace in which you are authorized to list products in bulk, meaning that you can submit an MMT in any marketplace in which you are authorized to list products in bulk.
    • If you do not want to syndicate all offers from the source marketplace to the target marketplace, BIL provides the option to select specific offers to syndicate from the source to the target marketplace. If you choose this option when setting up BIL, you are limited to syndicating no more than 1000 offers. The MMT does not have a limit on the number of offers that can be created in multiple marketplaces.
  24. How does the submission of a MMT affect the settings of my ASINs in BIL? You can use both BIL and the MMT. If you have an SKU whose price for a particular marketplace is defined using a BIL price rule, the BIL price rule will be turned off for that SKU in the target marketplace if you provide a price in the MMT or other listing tool for that marketplace and SKU. The price for the ASIN in the marketplace is now defined by the value provided in the MMT. If you wish to revert to using the BIL price rule, you should remove this ASIN from the BIL exclusion list for that marketplace using the Build International Listings page in Seller Central. Conversely, if you previously provided the price for an ASIN in a marketplace using the MMT, and you subsequently create a BIL connection with that marketplace as the target marketplace, the BIL price rule that was defined when setting up the BIL connection will take precedence over the price previously provided in the MMT.
  25. Do I need to request authorization to sell in my product category in each marketplace, or does approval to sell in the home marketplace extend to the other marketplaces? You must request approval separately in each marketplace.
  26. How can I see marketplace-specific errors for my listing submission? Marketplace-specific errors for offer data that you provide in the MMT will appear in the processing report that Amazon provides after you submit your template. If the errors do not prevent SKU creation, you can also view the errors by signing in to Seller Central for the marketplace you want to check and then viewing your SKU in Manage Inventory.
  27. In the MMT, when I select the Update operation, submitting the MMT results in my pre-existing product data for the home marketplace being deleted and replaced with what I provided in the MMT. Does this also delete my pre-existing product data in the secondary marketplaces and replace it with translated content from the MMT? No. The product data for your listing in the secondary marketplaces is not deleted. The submission of the MMT affects only the offer data (e.g. price) for your listing in the secondary marketplace.
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