FBA Subscribe & Save lets Amazon customers sign up for recurring, scheduled deliveries of products that they use frequently.
Subscribers get a base discount on their deliveries, which is funded by you as the seller. Customers who receive three or more subscriptions in a delivery reach tiered status, unlocking additional savings on all products in their delivery. (See How base discounts and tiered status work below.)
To learn more about program benefits, check out Subscribe & Save.
To participate in the program, you must have an FBA account in good standing. Effective December 14, 2020, enrollment of new products is limited to brand owners. Any product enrolled before December 14 remains eligible for Subscribe & Save. For information on registering brands, visit Amazon Brand Registry.
If the option to enable Subscribe & Save does not appear in your settings and you believe that you have eligible, replenishable items, contact Selling Partner Support.
Amazon uses the following criteria to determine product eligibility:
You can choose from three base funding options: 0%, 5%, or 10%. Subscribers who receive three or more subscriptions in a delivery reach tiered status, and Amazon will fund an additional 5% discount. You can update funding and manage your selection on the Manage Products page.
The new funding structure applies to all of your Subscribe & Save items, including those already enrolled and new selections. All subscriptions created before December 14, 2020, will continue to be funded per the previous category-specific fee structure.
The base discount and funding information below applies to all subscriptions created after December 14, 2020. Five or more subscriptions in a delivery unlocks tiered status, meaning additional savings for customers.
Seller funded at 0%
Two subscriptions on the same delivery date earns customers no discount. Three or more subscriptions on the same delivery date earns a 5% discount (funded by Amazon)).
Seller funded at 5%
Two subscriptions on the same delivery date earns customers a 5% discount. Three or more subscriptions on the same delivery date earns a 5% discount (funded by you), plus an additional 5% discount (funded by Amazon)—unlocking customer savings of 10%.
Seller funded at 10%
Two subscriptions on the same delivery date earns customers a 10% discount. Three or more subscriptions on the same delivery date earns a 10% discount (funded by you), plus an additional 5% discount (funded by Amazon)—unlocking customer savings of 15%.
For all subscriptions created before December 14, 2020, the following product category fee structure applies:
|Product category||Discount for customers receiving deliveries for 1-2 product subscriptions on the same delivery day in the same month*||Discount for customers receiving deliveries for 3 or more product subscriptions on the same delivery day in the same month*|
|Health & Personal Care||5%||10%|
|Lawn & Garden||5%||10%|
|Musical Instruments & DJ||5%||10%|
*For customers to receive the discount they can subscribe to any offer available in the program and are not just limited to your available inventory.
Seller coupons and promotional discounts are added to Subscribe & Save discounts. For example, if you run a Lightning Deal on a product in Subscribe & Save, you must provide the program discount in addition to the deal price.
There are two types of Subscribe & Save orders: sign-up orders and replenishment orders.
You can view your Subscribe & Save orders in the Transaction View of the Payments report page.
Seller performance reviews are ongoing in order to ensure a positive Amazon customer experience. When evaluating performance, we consider such things as your ability to maintain inventory levels sufficient to meet customer demand, customer feedback, and Subscribe & Save order cancellations. Poor performance metrics may affect your ability to participate in the program.
You can go to Subscribe & Save Manage products to access your performance dashboard and review the following metrics for weekly, monthly, quarterly, and yearly time frames:
You can also get these performance metrics at the ASIN level by using the search option on the dashboard. You can search up to 20 ASINs at a time.
For tips on managing your Subscribe & Save offers, see Add or remove Subscribe & Save products.