Once approved to sell on Amazon Handmade, you can list your products. If you are new to Amazon, skip ahead to the List products manually section to learn more or if you are tech savvy, go to Amazon Handmade: Use inventory templates to upload products. If you have products listed on Etsy and want to transfer them to Amazon Handmade, go to Transfer product details from Etsy to Amazon Handmade.
If you are already selling products on Amazon that meet the criteria for Amazon Handmade, you can relist them in the Handmade store. Products can only be listed in a single category, so you have to delete the original listings and relist them in Amazon Handmade.
When you relist items in Amazon Handmade, you can choose to use a new seller SKU for your products, or delete your existing SKU from your inventory and wait up to 24 hours for that SKU to be available for reuse. For instruction on deleting existing listings, go to Stop selling a product.
If you have to pause the sale of your items because you have a family emergency, or you are going on a vacation, change your listing status to Inactive in your Vacation Settings. This removes your self-fulfilled listings from Amazon and the search results within an hour. For more information, go to Listing status for vacations, holidays, and other absences.
To list products manually, follow these steps:
Following are the required fields on this tab:
Click Advanced View to view additional fields associated with size, color, and bullet points. For additional information, go to Bullet Points.
Variations or variation families, also known as parent-child relationships, are sets of products that are related to one another in terms of size, color, or scent. For additional information on variations, go to Variation relationships overview.
For more information on the use of feed or inventory files, go to Amazon Handmade: Use inventory templates to upload products.
The Variation Wizard is a tool used to create a new variation family or update an existing one by combining existing stand-alone listings within your catalog. Although we do not recommend using this tool because the UI requires to enter a UPC, you can enter 13 zeros in this field. For more information, go to Add a variation using Variation Wizard.
From your inventory list, find the ASINs you would like to add to the new variation
family and note the SKUs. You will need this information later.
It can take several hours to complete the new family setup.
If you are currently using the customization feature to offer customers different
options for your product (for example, size, color, scent), converting the custom fields
into a variation family can improve the customer shopping experience and make it easier
for you to fulfill orders. From your inventory list, find the customizable ASINs you
would like to add to the new variation family and note the SKUs. You will need this
It can take several hours complete the new family setup.
Required fields on this tab are:
Click Advanced View to designate a specific shipping template, identify a maximum number a single customer can purchase, sale dates and prices, gift options, and a restocking date for back-orders.
Go to Amazon Handmade: Best practices for fulfilling orders for additional information on setting accurate quantities and production times.
For more information, go to Amazon Handmade: Image requirements best practices.
There is one required field on this tab: Search Terms.
Identifying the right set of search terms, the ones that customers would use to search for your products, will guide customers to your listings.
For more information on identifying keywords, go to Using Search Terms effectively.
While you are not required to fill out this tab in order to list your product, we strongly recommend that you add as much detail as possible. Customers will feel more confident when they know exactly what they are purchasing, and it will also make your products easier to discover.
Here you have the opportunity to add details that will make it easier to find your products. The following are some of the available fields:
Customized product listings are similar to a regular product listing, but offer customers with an opportunity to configure or personalize their product, for example, engraving a name on jewelry, or embroidering a monogram on a shirt or towel.
For detailed information on how to enable customizations on your listing, go to Amazon Handmade: Customizable products.
Once you have listed a product, you can copy that listing to create a new, similar
product in the same category. Doing so will transfer most of the product information so
that you can easily list more products. To copy a listing, follow these steps:
Yes, Amazon has inventory templates to upload your product information in bulk using an Excel file. To learn more, go to Amazon Handmade: Using inventory templates to upload products.
Yes, you can transfer product details from Etsy onto Amazon using inventory file template, go to Transfer product details from Etsy to Amazon Handmade.
Yes, it is necessary to add a specific SKU for each variation since each SKU identifies a particular product. However, if you do not add SKUs, the system will create them automatically for your products.
Yes, Amazon Handmade makes it easy for you to offer customized versions of your products to customers. To learn more, go to Amazon Handmade: Customizable products.
Variation families with more than 2,000 child ASINs will not be displayed on the detail page.
In most cases variation families and reviews will merge onto a single detail page in 15 minutes. However, we recommend waiting a full 24 hours before contacting Selling Partner Support to give the process time to populate.
No, the order of the variations is populated automatically and cannot be changed.
No. The SKUs are unique and cannot appear in multiple variation families.
Yes! Changing FBA products from a single detail page to a variation family does not change the ASIN or SKU of the product and can be updated without removing inventory from the fulfillment centers.
To remove a variation family, and have all your products on separate detail pages, delete the parent ASIN from the Manage Inventory page, leaving the child ASINs intact. After you delete your parent ASIN, your child ASINs will becomes stand-alone ASINs within a couple of hours.
There are two possible reasons that may be causing this issue:
If it has been more than 24 hours since you have taken these actions, or if you have a large number of ASINs that you need to re-drive, contact Handmade Support and provide the parent ASINs.
A ‘Swatch’ preview of a color variation is available on child ASINs, associated with a variation family containing a color option as part of the variation theme. If your existing child ASIN has a color option as part of its variation theme, edit each child and go to the Image tab where you will find an option for Swatch.
Each category has different variation themes. For example, the Jewelry category may have Gemstone Type as a variation theme, which you will not find in the Home category. There should not be any difference on the image across categories.
No, both sales rank and history are specific to the individual SKUs which do not change.
If you need more time to get caught up, have a family emergency, or you’re going on vacation, you can change the status of your listings to Inactive using vacation settings. This will remove your self-fulfilled listings from Amazon and search results within an hour, go to Listing status for vacations, holidays, and other absences.
Yes, you can use the Build International Listings tool to create and update offers across all Handmade stores. For more information, go to Build International Listings.
Yes. Go to Amazon business overview for details on this program.