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This article applies to selling in: Italy

How do coupon budgets work?

The budget you set for your coupon will be shared among the following costs:

  1. Euro equivalent of the discount you are offering to customers.

Example: you are offering a €4.00 coupon on a €25.00 item. The first day your coupon becomes active, 50 customers redeem the coupon (buy a coupon-eligible product after clipping the coupon). Your cost regarding these transactions will be calculated as follows:

(Euro equivalent of the discount you are offering x number of redemptions)

(€4.00 x 50) = €200

Your budget will be depleted by €200 the following day as a result of this customer interest in your coupon.

If 80% of your coupon budget is reached before the coupon's Expiry date, we will automatically remove it from the website, in order to avoid that the coupon is redeemed by further customers.

This might result in a higher budget than initially expected as a customer who had already collected your coupon, before its removal from the website, will still be able to redeem it until its originally scheduled Expiry date, regardless of the fact that you have cancelled it before its Expiry date or that we have removed it, because the 80% of the budget has been reached.

Note: Increased discounts for customers can also occur if you reactivate a coupon before its official expiry date has been reached, or if you add an ASIN into a new coupon while this ASIN is still included in a coupon that has not yet reached its official expiry date; the discounts from the different coupons are combined.

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