Pay special attention to your titles to make sure they help customers search and find your
Review your Product Titles to ensure your customers find your products. Titles should be
clear and succinct, focusing on short, simple words that describe the product. For details
on how to edit your Product Titles, see Amazon Handmade: Edit Product
Title Best Practices
Use enough descriptive words to provide a complete idea of the product. For example, a
well-optimized title for search is “Personalized brown ceramic 12oz coffee mug.” It covers
all the product specifics in as few words as possible without going into the details.
60 characters or less is recommended.
When adding additional detail such as color, print, or description of the product, make
it specific to the product rather than a general or a broad title.
Add Handmade or Handcrafted to the title so customers know this is a unique item made by
You don’t need to add a lot of additional words to the title, rather add these in the
section Search Terms. The Amazon search engine will include both
your title and search terms automatically, so no need to replicate.
Good Title Examples
Sterling Silver Cactus Stud Earrings
Handmade Rose Gold Bar Earrings - Rose Gold Stud Earrings -Tiny Bar Studs Simple Bar
Personalized Bangle Bracelet Birthstone Names
Personalized Gift 8oz Scented Candle - Custom gift ready to ship within 3 days, made
with 100% Natural Soy Wax.
Murwall Floral Peonies Wall Decal, Peony Bouquet Flowers Removable Peel and Stick Wall
Titles to Avoid
Avoid titles that are too long and detailed. Instead, add keywords to Search
Terms instead of the title. Example: “Remember going to the beach as a kid?
Photo frame with seashells – great mother’s day birthday best friends daughters sisters
mom beach décor”
Avoid titles that are too vague, be sure to describe the product in enough detail so it
does not sound vague or generic. Example: “USA Map Photo”