Sell on Amazon Sign In
This article applies to selling in: Italy

Responsible Person requirement for CE-marked products

For more information, please visit our Responsible Person resource hub to view a consolidated list of resources

What is coming?

On July 16, 2021, a new EU Regulation on product safety (called the “Market Surveillance Regulation (EU) 2019/1020”) is coming into effect. This new regulation adds the requirement for CE-marked products to have someone present in the European Union acting as the point of contact for product compliance (a “Responsible Person”).

This page outlines what is changing and offers some guidance on what you can do to prepare for the changes. This material is for informational purposes only. It is not intended as legal advice. We encourage you to consult your legal counsel if you have questions about the laws and regulations concerning your products.

What does this mean for me?

If you sell CE-marked products that are manufactured outside of the EU, you will need to ensure that such products have a Responsible Person in the EU prior to July 16, 2021. After July 16, 2021, it will be illegal to sell CE-marked products in the EU without an EU Responsible Person.

Your CE-marked products are required to be labeled with the contact information of the Responsible Person. This labeling can be done on the product, its packaging, the parcel, or an accompanying document.

How will I know if I need an EU Responsible Person?

The first step is to confirm that your products are subject to CE-marking legislation. Common examples of products that are required to be CE-marked include toys, electronics, personal protective equipment, machinery, construction products, gas appliances, recreational and personal watercraft, pressure vessels, and measuring equipment. All CE-marked products are covered by this rule except for medical devices, explosives for civil uses, and certain lifts and cableway installations.

If you are unsure if the products you sell are required to be CE-marked, we recommend that you reach out to your supplier/legal counsel to investigate further.

I am the brand owner of CE-marked products; what should I do next?

If you are the brand owner of CE-marked products (other than medical devices, explosives for civil uses, and certain lifts and cableway installations), we recommend that you take the following steps:

  1. Verify compliance of your products: Ensure that your products satisfy all the relevant CE marking requirements (more information can be found here) and that the corresponding documents (e.g.Test reports and Declaration of Conformity) have been drawn up. You will need to provide the Declaration of Conformity (or Declaration of Performance) to your Responsible Person and be able to provide other technical documentation on request.
  2. Enrol in Amazon Brand Registry: We encourage you to register your brand in Amazon Brand Registry to take advantage of the tools we offer to brand owners. For more information about Amazon Brand Registry, including a list of frequently asked questions, visit our Brand Registry information page.
  3. Appoint an EU Responsible Person for your products: A brand owner has flexibility in who they can appoint as the Responsible Person. Some options you should consider:
    1. If you have a subsidiary in the EU or already have an EU importer, it may be possible to appoint them as the Responsiblel Person for your products.
    2. The testing laboratory or the certification company that you use for your products may be offering Responsible Person services.
    3. You may want to take advantage of the third-party providers offered in Amazon’s Service Provider Network. Visit this help page to learn more about these options.
    4. Amazon offers a Responsible Person Service for FBA products. For details on eligibility, pricing and terms and conditions, please visit this page.

I already have a Responsible Person for my brand/ASINs; do I need to let Amazon know?

Amazon needs to collect the contact information of the Responsible Person for non-EU brands/ASINs using Amazon’s FBA service. Amazon has enabled a dashboard in Seller Central to allow you to declare your EU Responsible Person for your brand/ASINs as well as an FAQ page to help you with the completion of information. If you do not use Amazon FBA, Amazon will not be asking you for this information at this time, but please ensure you take the appropriate steps to add the Responsible Person information to your CE-marked products, their packaging, or through an accompanying document.

I don’t own a brand but I still sell CE-marked products; what do I need to do?

If you use Amazon’s FBA service and wish to learn more about completing your Responsible Person information, visit Responsible Person requirement for CE-marked products.

When you access the dashboard, the CE-marked ASINs you sell will be listed. We encourage you to review them and ensure there is a Responsible Person for each ASIN sold by you. Please note that any Responsible Person Information you add for these ASINs is specific for units sold by you.

If your products do not have a Responsible Person, we recommend talking to your upstream suppliers to confirm if they are aware of the upcoming changes and to ensure they are taking appropriate actions to appoint a Responsible Person.

Other frequently asked questions

Who can be an EU Responsible Person?

An EU Responsible Person can be one of the following:

  • The manufacturer or brand, if established in the EU.
  • An importer established in the EU.
  • An authorized representative established in the EU, who is appointed in writing as the Responsible Person by the manufacturer or brand.
  • A fulfillment service provider established in the EU.

What does the Responsible Person have to do?

The Responsible Person is required to do the following:

  1. Collect the product’s EU Declaration of Conformity (or Declaration of Performance) and ensure that additional documents demonstrating EU conformity of the product can be made available from the manufacturer or brand owner upon request in a language understood by an authority;
  2. In some cases, inform authorities of any risk posed by the product; and
  3. Cooperate with market surveillance authorities, including ensuring that the manufacturer or brand owner takes necessary corrective actions to remedy any non-compliance of the product.

In addition, the contact information of the Responsible Person is required to be displayed on the product or on its packaging, the parcel, or an accompanying document.

Can Amazon act as the Responsible Person on my behalf?

Yes, Amazon offers a Responsible Person Service for non-EU manufacturers, brand owners, and authorized resellers (i.e., authorized by the brand to sell in the EU) using Fulfilment by Amazon. For details on eligibility, pricing and terms and conditions, please visit this page.

Where can I get more detailed information on the Market Surveillance and Compliance of Products Regulation?

The EU Regulation 2019/1020 on Market Surveillance and Compliance of Products, published on June 20, 2019, sets out a framework aimed at increasing accountability for product safety and technical compliance, as well as enforcement of technical compliance breaches.

We strongly encourage you to visit the European Commission’s website for more information on EU Regulation 2019/1020 on Market Surveillance and Compliance of Products:

Sign in to use the tool and get personalized help (desktop browser required). Sign In


Reach hundreds of millions of customers

Start selling on Amazon


© 1999-2021, Amazon.com, Inc. or its affiliates