Amazon’s policies require that Squishy Toys sold through the Amazon
website meet specified certification standards. In order to sell
these products on Amazon, you must apply by submitting the following to firstname.lastname@example.org
Your company name
Your Merchant Token (Settings > Account Info > Business Information > Your Merchant
Your email address
Your phone number
The EU markets where you are listing Squishy Toys ASINs
A list of Squishy Toys toy ASINs you are applying to sell
For each Squishy Toys ASIN you wish to list, please provide product images showing:
product name or model number
name and address of manufacturer or EU based importer in case the manufacturer is
based outside EU
EC Declaration of conformity, this can be obtained from the brand owner or official
importer of the products in EU.
Test report from a certified laboratory to prove compliance to EN 71-1 and EN 71-3. This
can be also obtained from the brand owner or official importer in EU.
||Directive 2009/48/EC on the safety of toys
Please note that any products that could easily be confused with
foodstuff (through appearance, smell, and packaging) and contain small parts which could
present a choking hazard are prohibited in the EU.
You can find a list of external consultants who might help you with
questions regarding regulatory requirements on the Europe Compliance Solutions page.
Note: You certify that all materials that you submit are true,
authentic, and accurate. Note: Amazon may remove your selling privileges for failing to meet
What is a Squishy toy?
A Squishy Toy is a malleable toy, which is squeezed in the hand and manipulated by the
fingers. It often looks like animals or ingestible products such as, hamburgers, croissants,
cakes, sweets etc