In accordance with the EU regulations, Amazon Payments Europe requires you to provide information about yourself and your business to receive the proceeds of your transactions on Amazon's EU stores.
To provide the required information, sign in to Seller Central and click Account info from the Settings drop-down menu. On your Seller account information page, click each section that is highlighted in red. This information will be used to open your selling account. We will contact you if any additional information is required.
Amazon Payments Europe knows that you care about how information about you is used and shared and we appreciate your trust that we will do so carefully and sensibly.
The Amazon Payments Europe Privacy Notice - Selling on Amazon demonstrates this.
Help is available throughout the process. See answers to frequently asked questions below.
As per the European Regulations and Laws, verifying your identity is a legal requirement to allow you to use our payment services. You need to provide us certain information or documents, as requested, in order to facilitate these checks.
You have a total of 60 days to provide information or documents relevant for your verification. This does not include the time during which such information or documents are under Amazon review. When we require information, a notification will appear on your Account information page. We may provide additional information about the request in your performance notifications.
Account information is subject to verification in case of information updates, or at periodical intervals.
You will be unable to use your selling account and therefore unable to sell on Amazon if the required information is not provided.
Accepting the Amazon Payments – Selling on Amazon User Agreement and the Amazon Europe Business Solutions Agreement is a condition of registering for the service. If you do not agree to these terms, you will not be able to register for your selling account, which will result in removal of your selling privileges on the Amazon EU stores.
If you register as a private person by selecting I am an individual, you are doing so in the context of a private activity. Registering as a business seller means that you will act in the context of commercial or professional activity. Often, business sellers are registered legal entities. However, you may also act as the sole proprietor without being registered as a company, depending on the local requirements that apply to your activity. In this case, make sure that you register as a business and choose the appropriate option in the drop-down menu.
A legal representative is a person who is authorized by your business to act on its behalf (such as accepting the terms and conditions, or opening an account). The representative may be an owner of the business, or someone who has the authority to act on behalf of the business. When you enter the legal representative's information, make sure that it exactly matches the official documentation that you send to Amazon Payments Europe.
You may be requested to provide one of the following documents:
The documents must meet the following criteria:
If the document you have provided does not contain all the required information, a supporting document (such as a birth certificate) may be requested.1. Sole proprietors in Italy (Ditta individuale)
You may be requested to provide one the following documents as a proof of sole proprietorship:
You may be requested to provide one or more of the following documents:
You must provide all of the following documents at the time of registration:
Once we receive all of the required information, we proceed with the verification of your account. Verification can take up to 10 days. However, based on the complexity of the account, it may take longer.
You may be allowed to start selling on Amazon while the information you provided at registration gets verified, subject to certain limits. Depending on certain criteria, we may require that you provide all the required information and that this information is verified before we open your selling account. In this case, you can’t start selling until your account successfully completes verification.
Verification decisions are final and are based on the information and documentation we have received from you.
If you have been allowed to start selling on Amazon immediately after registration, you can fulfill your existing orders while your information is pending verification, up to a certain limit. However, you must provide the required identity information as soon as possible, to avoid any constraints to your selling account.
There are several reasons why we may have declined to open your account. It may be because we were unable to verify your identity as required by applicable legislation. Providing incomplete or inaccurate information is a common reason why verification may not be successful. If you feel your information should have been successfully verified and would like to appeal, contactSelling Partner Support.
In the event that you are unable to open your selling account, you can ask to have your inventory returned to you.
You can easily request a copy of your company’s registration extract online, by going to the website of your national or local company register. If you are registered in Italy, follow these steps to obtain the Visura Camerale:
This means that Amazon Payments Europe requires more information to verify your identity. In some cases, additional identity information is required to comply with applicable legislation. Alternatively, you may have provided some information that we were unable to verify, so we require you to enter this portion of the information again.
In order to provide the requested information in Seller Central, go to Settings > Account info . On the Seller account information page, click each section that is highlighted in red. All addresses need to be entered in Latin characters.
Sometimes, the number of documents that we require may be greater than the number of fields present in Seller Central for you to upload the documents. If this is the case, you must merge the documents into one document before uploading them for review. In order to do this, we recommend that you follow one of the two methods explained below:
Alternatively, while scanning the documents, you can opt to create a PDF document and scan the pages to create a single document.
Contact Selling Partner Support if you encounter problems while uploading documents.
Go to Settings > Account info and then click each section that you want to update. If your information has already been verified or the verification process has not yet started, you can update your information. Any updates are subject to verification. Depending on our verification results, you may be required to provide additional information.
Information cannot be updated while it is being verified.
Yes. The update wizard allows you to resume entering data at any step in the process. Make sure that you click Submit on each screen after entering your information.
You can still use Seller Central. However, if you don’t provide your information within the specified time period, your selling privileges will be suspended. Your privileges may be reinstated once you have entered the requested data and your information has been verified.
During the verification process, we may determine that additional information is required from you to complete your account registration.
If we require additional information, you get notified via the email address that you provided at registration, as well as via a notification in Seller Central. Alternatively, to see what additional information is required, go to Settings > Account info and look for the sections that are highlighted in red. We may provide additional information about the request via your Performance notifications section on your Seller Central account..
If your country of establishment is not in the drop-down list, we are currently unable to support that country. Please check back in the future as we are continuously expanding the list of supported countries.
If you don’t have one or more of the documents requested, contact us and provide details about these documents. We will then get in touch with you regarding alternative documents that we may be able to accept.
The validity period of certain documents is defined by the administration that issues such documents. For example, registration extracts are typically valid for three months. After that, the information they contain is not guaranteed to be up-to-date.
For utility bills, in order to verify an address, we require the copy of the bill to be dated within the last 180 days.
You can provide the information in English or in any of the supported languages, such as French, Italian, Spanish, German, Dutch, Swedish, Polish, Portuguese, Turkish, Chinese, or Japanese.
Amazon Payments must verify the name and number of the bank account that you have registered with us. The document acceptance criteria are as follows:
The document must mention the account number and match a bank account that you have registered with Amazon Payments for disbursements.
The name of the account holder must be mentioned in the document and it needs to match the name of the selling entity (such as the business name, or the name of the seller for a private person).
The name or logo of the bank, or both, must be clearly visible in the document.
If the document’s issue date is available, it must be within the last 180 days.
To protect your privacy, we recommend that you remove the following information from the document:
You may have to submit officially translated documents if they are not in any of the Amazon supported languages such as English, German, French, Spanish, Italian, Dutch, Swedish and Polish.For more information, go to Accepted translated documents.
In certain cases we verify all of the information that you provide when your account is created and updated, which may take a few days. During this time, you may be able to access your account in Seller Central and change or upload new listings. However, you can’t start selling on Amazon until all the verification has been completed and your account has successfully completed the verification process. Most of the information we need from you is outlined in the Seller account information page, although additional documents or information may be required at a later date.
Make sure that the information you have entered is complete and accurate so that the verifications can be done swiftly.
Your country of establishment may not be currently supported and included in the drop-down list for various reasons. This may include international restrictions or our ability to process information and documents in specific languages. Please check back in the future as we continuously expand the list of supported countries.
In order to sell on Amazon, you must open an account with Amazon Payments Europe. Accepting the terms and conditions of Amazon Payments Europe is a requirement of the registration process for your selling account.
In order to comply with applicable law, Amazon Payments Europe is required to collect and verify certain information to open and maintain your selling account. We will solely use your data in accordance with our privacy notice. We know that you care about how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. The Amazon Payments Europe Privacy Notice - Selling on Amazon demonstrates this.
As soon as we open your selling account, you will have access to the Disburse now option in Seller Central. However, it disappears under two conditions: either if the disbursement value is under €1 or if you have already clicked the option on the same day.
The primary contact person is the person who has access to the selling account. They provide the registration information on behalf of the account holder (the registered seller) and initiate transactions such as disbursements and refunds. Actions taken by the primary contact person are deemed to be taken by the account holder.
If the primary contact person is not the beneficial owner or the legal representative of the business, a Letter of Authorization (“LOA”) signed by a legal representative will be requested, confirming that the primary contact person is authorized to act on behalf of the business.
A beneficial owner is a natural person who directly or indirectly owns more than 25% of the shares or voting rights of the business, or that owns the business via other means. If no individual qualifies under these criteria, then any individual who holds the position of senior manager is considered a beneficial owner.
In case the beneficial owner is not the same person as the primary contact person, you must provide details of each of the beneficiary owners of the company meeting the above criteria. Where there are no beneficial owners meeting the above criteria, a senior manager will be required to be entered on the account in place of a beneficial owner.
To update the number of beneficial owners, follow these instructions:
[Letterhead of the company]
POWER TO ACT ON BEHALF OF THE COMPANY
The undersigned [name of Company here] (herein after, the "Company"), duly represented by (name and function) [add full name and function of the signatory here], confirms that [add full name of the Person of Contact here] is authorized to open a Selling account with Amazon Payments, accept the User Agreement and other Policies, have access to the Selling on Amazon account, and initiate transactions in the name and on behalf of the Company.
We are committed to maintaining a dynamic, safe and compliant store for both customers and sellers. The changes to our agreements are a necessary step towards this goal. Therefore, we request that all sellers accept the agreements so that we may continue to offer outstanding products and services to both customers and sellers.
Amazon Europe Business Solutions Agreement contains the terms and conditions for selling on Amazon, Fulfillment by Amazon, services, and product ads.
The agreements must be accepted as written. Our goal is to have a transparent platform that works for both sellers and Amazon.
If you have questions on the overall process, we encourage you to contact Selling Partner Support. However, they will be unable to waive any terms of the agreements.