Automate Pricing allows you to automatically adjust prices on SKUs in your catalog in response to events such as the Buy Box winning price, without having to revisit the SKU every time you want to change your price.
You create a pricing rule, set the rule parameters, and then select the SKUs to which the rule applies. This is because automated pricing is applied only to the SKUs you designate, not to your entire catalog. You can start and stop automated pricing rules at any time, as well as change your rules or the SKUs to which your rules apply. You control the prices by defining rule parameters, setting minimum and maximum price boundaries, and selecting the SKUs on which to automate pricing.
If you set your listings to Inactive, any pricing rules that apply to those listings are paused until your listings are set to Active again. Learn more about setting your listings to Active or Inactive.
To learn about Automate Pricing > Intro to Automate Pricing, watch this Seller University video: