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This article applies to selling in: Italy

Create a coupon

To create a coupon, follow the steps below:

  1. Go to Advertising, and then select Coupons.
  2. Click Create a new coupon on the dashboard.
    Note: If this is your first coupon, click Create your first coupon.
  3. You can choose to create one coupon at a time, or create coupons in bulk by using a spreadsheet. To create one coupons at a time, follow the steps below. To create coupons in bulk, follow the instructions in How to create coupons in bulk section.
  4. Using the menu on the left hand side, search for the products you want to add to the coupon and click Add to coupon. The products you added to your coupon will move to the right hand side of the screen. If there are any variations you would like to exclude from the coupon, click Show variations in the related product's box, find the variation you would like to remove and click Remove. When you finish selecting the products you would like to add, click Continue to next step.
  5. Set a budget for your coupon. Click Continue to next step.
  6. Select a title, start date and end date for your coupon. You can also choose to target your coupon to a customer segment from this step. Click Continue to next step.
    Note: The earliest a coupon can go live is 6 hours after creation. Coupons created with a same day start date will require at least 6 hours for our system to run a number of validation rules on your coupon to make sure it offers a good value to our customers.
  7. Review your coupon. If everything looks right, click Submit coupon.

Adding products: You can add up to 200 parent ASINs to one coupon. To help provide a better customer experience, select products within the same sub-category, price level, or product group.

Editing a coupon: Approximately 6 hours before the start time, your coupon will be locked down. At this time, our systems run validation rules on your coupon to make sure it offers a good value to our customers. Once locked down, you will not be able to make any changes to your coupon until it goes live.

Cancelling a coupon: At any time, you can cancel any of your coupons by clicking the Deactivate button on your dashboard.

Important: Entering offensive words, discount percentages, or referring to events (such as Prime Day or Black Friday) in coupon titles are prohibited. Failure to comply with these rules may result in your coupon being deactivated by Amazon.
Note: As you consider running promotions for your products, keep in mind that promotions cannot be provided as an incentive for customer reviews (either explicitly or implicitly).

Also note that customer reviews from purchases with promotions might not always get the 'Amazon Verified Purchase' badge.

Advertise (Optional)

After you submit your coupon, you will have the option to create a Sponsored Products campaign for your coupon ASINs to potentially elevate search placement and increase page views. Learn more about Sponsored Products eligibility and Sponsored Products for Coupons.

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