Amazon customers find products through search and browse. When customers browse, they can further refine their search by choosing specific product categories and subcategories.
You can use the Product Classifier or a Browse Tree Guide (BTG) to help you identify the correct categories for your products.
A Browse Tree Guide is a category-specific document that provides unique numbers and keywords that are associated with a certain browse path on Amazon. You can use this information to assign your products to specific categories and subcategories.
To use a Browse Tree Guide:
Browse Tree Guides (BTGs) are category-specific documents that provide the unique numbers (browse node IDs) you use to create links within your Seller Profile. Browse node IDs take advantage of the browse structure developed by Amazon.
Browse node IDs are values supplied by sellers to determine where listings appear in the Amazon catalogue. If this information is missing or is incorrect, buyers may have difficulty finding, comparing and purchasing your listings. This could affect your sales on Amazon.
Some categories require pre-approval before you can list items for sale. For more information, see Categories Requiring Approval.
For refinement fields and valid values, continue to refer to your category’s BTG.
If you are selling in more than one European marketplace, you need to assign browse node IDs to your ASINs for each marketplace. The Browse Node Mapping Table will help you to identify the right browse node in each European marketplace.
Learn more about the Browse Node Mapping Table for European Marketplaces.
|Browse Tree Guide||Do you sell in more than one European marketplace?|
|Automotive (Auto e Moto)||Download the European Browse Node Mapping Table|
|Business, Industrial & Scientific Supplies (Commercio, Industria e Scienza)|
|Computer & Accessories (Informatica)|
|Consumer Electronics & Accessories (Elettronica di consumo e accessori)|
|Garden & Gardening (Giardino e giardinaggio)|
|Grocery (Alimentari e cura della casa) *|
|Health & Personal Care (Salute e cura della persona) *|
|Home Improvement (Fai da te)|
|Home & Kitchen (Casa e cucina)|
|Musical Instruments & DJ (Strumenti musicali e DJ)|
|Office Products (Cancelleria e prodotti per ufficio)|
|Sports (Sport e tempo libero)|
|Toys & Games (Giochi e giocattoli)|
|Video Games (Videogiochi)|
*Can only be used by pre-authorized merchants.
To send us a suggestion about the BTGs, click the Contact Seller Support link below, select Make a suggestion, write us a note, and click Send message.