Product page style guides

At Amazon, we do our best to provide a consistent look and feel for our customers. However, each category has slightly different requirements about how its products are displayed.

To help you create compelling, accurate detail pages, we've created category style guides, which contain guidelines for images, descriptions, and much more. They are in PDF format for easy downloading and printing.

These guides will help you to list your products effectively on Amazon and maximize your sales. They are easy-to follow manuals with clear examples of “do’s and don’ts” and they provide information on everything you need to create a great product listing, for both content and discoverability, including:

• Product title
• Images
• Bullet points
• Product description
• Brand and manufacturer
• Model & Part number
• What's in the Box
• Variations
• Search terms
• Browse and Refinements

The product detail page and all information on it will be used by all sellers. Don't include any information that's specific to your offers, such as price, quantity or condition – this information can be added during the offer listing process. In summary:

• Provide as much information as possible to help customers find your product and decide whether to buy it.
• Use only official product data – do not include merchandising information such as price reductions.
• Don’t include offer-specific information in the product information sections.

To learn how to create variations using parent-child product relationships for Fashion products, please watch the Seller University video.

Click the links below to download a copy of the appropriate Style Guidelines for the category in which you sell products.

Product detail page style guide	Updated
Clothing	March 2018
Shoes & Bags	March 2018
Luggage	March 2018
Jewelry	March 2018
Watches	March 2018
Beauty	February 2015
Personal Care Appliances	December 2016