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This article applies to selling in: Italy

Overview of category UPC requirements

The following table provides an overview of standard product ID (UPC, ISBN, EAN, JAN, and other GTIN) requirements for each product category on Amazon. Amazon requires the manufacturer's standard product ID to list items in most categories. Exceptions or exemptions are noted in the table.

Product Category EAN/UPC Required Requirements and exceptions
Clothing* Yes All products require a UPC or EAN, except: “private label” products and bespoke products (made to measure or personalized).**
Grocery* Yes All products require a UPC or EAN, except: “private label” products.**
Automotive Yes All products require a UPC or EAN, except: “private label” products.**
Baby Yes All products require a UPC or EAN, except: “private label” products and bespoke products (made to measure or personalized).**
Beauty* Yes All products require a UPC or EAN, except: “private label” products.**
Home, Garden and Large Appliances Yes All products require a UPC or EAN, except: seeds and plants, where allowed.**
Pet products Yes All products require a UPC or EAN, except: "private label" products.**
Business, Industry & Science Yes Products without an EAN/UPC as well as products that are already assigned to other categories cannot be offered in this category.
Electronics & accessories Yes

Tools & Home Improvement Yes All products require a UPC or EAN, except: “private label” products.**
Toys & Games Yes All products require a UPC or EAN, except: “private label” products.**
Jewelry* Yes All products require a UPC or EAN, except: “private label” products.**
Lighting Yes All products require a UPC or EAN, except: “private label” products.**
Computers & accessories Yes All products require a UPC or EAN, except: “private label” products.**
Books Yes An ISBN, EAN, or JAN is required for all books. Sellers who want to list books that do not have an ISBN, EAN, or JAN may request an exemption. More information
Watches* Yes All products require a UPC or EAN, except: “private label” products.**
Luggage Yes All products require a UPC or EAN, except: “private label” products.**
Health & Personal Care* Yes All products require a UPC or EAN, except: “private label” products.**
Shoes & Bags* Yes All products require a UPC or EAN, except: “private label” products.**
Sports & Outdoors Yes All products require a UPC or EAN, except: “private label” products.**
Musical Instruments & DJ Yes All products require a UPC or EAN, except: “private label” products.**

* Selling in these product categories requires approval.

** Requests for UPC or EAN exemptions are reviewed and approved by category managers. Sellers must be approved to list products in a category in order to request UPC or EAN exemptions for that category. Generally, sellers must have a selling history on Amazon before they will be considered for an exemption. EAN exemptions cannot be granted for single ASINs sold in product bundles or in bulk. With the exception of “Antiques” products, the condition of an item for which an EAN or UPC exemption is requested must be “New”. Requests for UPC or EAN exemptions can be made by filling in the EAN Exemption form. Click here.

You may also be interested in the Amazon Brand Registry. This is a program for sellers who manufacture or sell their own branded products. The goal of the Amazon Brand Registry program is to make it easier for sellers to manage and list their own brands on Amazon.

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