Velocity Limits and Account Reviews

Sales velocity
As a means of protecting customer accounts, Amazon monitors “sales velocity” - the number and money amount of a seller's transactions during any given month.

All sellers begin with the same “velocity limit.” This limit is based on a 28-day rolling cycle; only transactions within the past 28 days are included in determining a seller’s current velocity.

Velocity limit increases
When you approach or exceed your current velocity limit, we evaluate your account and may increase the velocity limit. You do not need to contact Amazon to have your velocity limit increased. Increases are granted or denied as part of our proactive review process.

We will contact you immediately via e-mail if we have any questions while we evaluate your account. We reserve the right to limit your selling privileges and/or withhold disbursements depending on any issues we identify.

Note that while your account is being evaluated, new orders may appear as “pending” in your account. Pending orders will not have “confirm” or “cancel” buttons in "Manage Orders", and they will not appear in either the "Order Report" or the "Unshipped Orders Report". These orders are not in a “shippable” status, and should not be dispatched, even if the buyer contacts you directly.

If we determine that an increase in your selling limit is appropriate, pending orders will be made available for shipping. Note that this may result in a large amount of shippable orders appearing at once in "Manage Orders".

If an increase in your velocity limit is not approved, you will be notified by email.

Account reviews
If at any time during an evaluation we find that your current sales volumes or inventory are not supported by buyer feedback or an established sales history, we may place your account under review.

If your seller account is placed under review, a temporary hold will be placed on your funds and we may suspend your listings.

We understand how this process affects you. We conduct our review of your account as quickly as possible and make every attempt not to interrupt your sales. Most reviews are completed within 30 days, but we may extend the review period at our discretion.

How to expedite an account review
If your account is under review, you may be able to expedite the process by sending us the following information, as applicable:

- How long you’ve been in business
- The sources of your inventory
- Anticipated monthly sales on Amazon
- The availability of items for shipping
- The address of any retail locations
- Links to other websites where you are actively selling
- Tracking information for recently dispatched orders
- Your VAT number

You can send this information to us by replying to the notice we sent you about your review, which you can find in the "Notification" page of the "Customer Metrics" section of your Seller Account. Tracking information may also be provided in the “Manage Orders” section.

You may also want to send a friendly reminder to buyers asking them to leave feedback on your account after they have received their items. Buyers can leave feedback quickly and easily by visiting www.amazon.it/feedback.