If your product does not have a GTIN (Global Trade Item Number), also called a product ID, you might
be eligible to request a GTIN exemption. First, check the Amazon catalog to see if your
product already exists. If your product matches an existing product, you can add your offer on
the existing product detail page without a GTIN. However, if your product does not match an
existing product, you need to request a GTIN exemption and then add your product.
This page contains three sections that explain what you need to know before you
request a GTIN exemption, detailed steps on how to request a GTIN
exemption, and information to help you add your product after you
receive a GTIN exemption.
Before you request a GTIN exemption
Please note that we have a list of brands that require a GTIN to list on Amazon.
GTIN exemptions are not available for these brands. Any product that belongs to any of these
brands and does not have a GTIN will be suppressed.
For more information, download the list of brands that require a GTIN.
Here are some scenarios when you can apply for a GTIN exemption:
You want to sell products for which the brand, manufacturer, or publisher does not
provide a GTIN. For example, private-label products or handmade products.
You want to sell products for which you are the manufacturer, brand, or publisher and
you do not have barcodes on your products. For example, private-label products or
You want to sell product parts that do not have a GTIN. For example, automotive parts
or mobile accessories.
You want to sell a bundled pack of more than one product. For example, a pack
containing a leather belt and wallet or a pack of two shirts.
How to request a GTIN exemption
Before your apply, make sure you have one of the following:
Product name and a minimum of two (and maximum of nine) images showing all sides of
your product and the packaging of the product.
Support letter from the brand owner, manufacturer, or publisher that is clear and
readable (in English or the marketplace’s local language) containing the following
Name and contact information of the person who has written/issued the letter. This
should be the brand owner or an authorized person.
A statement that the brand does not provide a GTIN and the reason why.
Your physical address, phone number, and email address or website address.
Once you have your product images or support letter, follow
the steps below to apply for a GTIN exemption.
On the Apply for a GTIN exemption page, click the Select button
and then select the relevant Product category from the pop-up
Type the brand or publisher name in the Brand/Publisher field.
For unbranded items and bundles, type Generic (case sensitive).
Tip: you can apply for multiple exemptions (up to 10) by clicking + Add
more brands/publishers to add brands or publishers under the same category
and click + Add more categories to add new categories.
Click the Check for eligibility button.
An Eligibility summary will appear. A check mark will
appear in the Status column if you are eligible for an exemption.
If your product is not eligible for a GTIN exemption, you will not be able to continue.
If your product is eligible for exemption, click the Continue to submit
On the Provide proof page, upload either your support letter or
Repeat step 5 for all products in your exemption request.
If you have a support letter from the brand/publisher/manufacturer, select
Yes and upload the support letter in Word, PDF, or image
Note: If you don’t have a letter, but would like to obtain one, click
Download sample letter to download a template to send to your
If you don’t have a support letter, select No and provide
the Product name and upload images showing all sides of the same
Click Submit request
You will receive an email within 48 hours regarding the approval
status of your request. Alternatively, you can check the status of your request in your case
How to add a product after you receive a GTIN exemption
Once you have a GTIN exemption, wait 24 hours before adding your product.
After 24 hours, you can add your product in the same way you would with a GTIN. There is not
a separate process for exempt products. Instead, the system will recognize you and your
exemption approvals and allow you to proceed without a GTIN (Product ID). For this to work, be
sure to enter the Category and Brand/Publisher
name exactly as they appear in your exemption approval notice. If you use a different case or
insert additional characters or spaces, the system will not recognize your exemption.
There are two ways to add your products in Seller Central:
Add a Product (one by one): For Individual and
See Add one product at a time for detailed instructions
on how to use this tool. With your GTIN exemption, you do not need to enter anything in
the Product ID and Product ID Type fields
in the Vital Info section.
See Add your products using inventory files for
detailed instructions on how to use this tool. With your GTIN exemption, you can leave
the Product ID and Product ID Type
columns blank in the template.
GTIN exmeptions granted after Aug 24, 2018
will not expire. If your exemption was
approved prior to this date, please re-apply using the GTIN exemption
page. Check for existing
GTIN exemptions in your case log