Selling grocery products on
To send food and beverage products to be fulfilled through FBA, you must first verify
that you fulfill all the requirements to sell in the Grocery category. For more information, visit thispage.
Food and food products are subject to many regulations in
the EU. EU food
regulations in particular aim at establishing and controlling high quality standards for
food and food product hygiene, animal health and welfare, plant health, and preventing
the risk of contamination from external substances. EU food regulations include, among other, the
Specifying rules on appropriate labeling
for food products. Often, product labeling is required to be in the language of the
EU member state where the product is sold.
Establishing mandatory refund and recycling schemes for beverage packaging in several EU member states.
For more information about food safety regulations in the EU and Amazon's individual European marketplaces, see the following links:
Items must comply with EU food safety &
labeling requirements and in particular with the requirements for the European
Temperature-sensitive products must be able
to withstand a minimum temperature of 10°C and a maximum temperature of 30°C for the
duration of the product’s shelf life without adversely affecting product quality. It
is not necessary to report storage temperature requirements on the packaging unless
they are different from the 10°C-to-30°C range. Remember that, during transport, the
products are exposed to normal outdoor temperatures.
Items consisting of or containing chocolate
or other ingredients which may melt will be rejected if delivered between May 1 and
October 15. Sellers are responsible for all inventory monitoring. All chocolates must
be removed before May 1. Failure to do so may result in the disposal of products
without compensation. Please note it can take up to 3 weeks for the removal process
to complete. Sellers will incur a €0.25/unit (€0.50/unit in case of oversize items)
Expiry dated products are allowed for FBA
as long as the perishable food and beverage items have a minimum remaining shelf life
at the point of receipt into the fulfillment centre of 90 days. Units that are within
50 days of the expiration date will be removed for disposal by Amazon with no
reimbursement to you. For all other non-food and beverage items with an expiry date
the remaining shelf life must be greater than 18 months at the point of receipt.
All expiry dates must be the same across a single SKU in the same FBA inbound shipment.
All products containing alcohol are prohibited from FBA.
Preparing products with expiration
Before you send in any perishable items with an expiration date to an Amazon fulfillment center, you must:
Flag the ASINs in Seller Central with the "is-expiration-dated-product" attribute. For instructions on how to flag your ASINs before shipment, click here.
Label each unit before sending the shipment.
All Grocery sellers must:
Label each individual unit with an FBA product label.
Place the FBA labels on top of the original barcode.
Ensure the expiration date isn't covered by the label. In case the expiration date is covered, print the expiration date and place it on the product.
Ensure the expiration date is readable on the box, or packaging for bundles, sets, and baskets.
You can opt for Amazon's Label Service
, where we label your products at the fulfillment center for a per-unit fee.
There are specific requirements for sellers sending liquids and glass products.
Once units are packaged and labeled, sellers must add FBA shipment labels to the outer package as with any regular FBA shipment. Also, packages must be clearly marked as "food."
Organic products first made available in the UK on or before
December 31, 2020 must carry a valid, in-date organic certification in accordance with
the EU directive 834/2007. Products that are first made available in the EU or UK on or
before December 31, 2020 can continue to circulate until they reach their end user and
do not need to comply with the changes that take effect from January 1, 2021. You can
retain evidence of when products were first made available in the EU or UK by keeping
documents including contracts of sale.
Organic products first made available in Great Britain
(England, Scotland, and Wales) after December 31, 2020 will no longer be able rely on
the EU certification, and you must be certified by an approved UK organic control
To sell organic products in NI after the end of the Brexit
transition period, and while the Northern Ireland Protocol is in force, you should
ensure that your products continue to meet EU requirements – carry a valid, in-date
organic certification in accordance with the EU directive 834/2007.
In all cases, you must also adhere to the following product
The item_name attribute (in the
inventory file template or in the Add a Product tool) must
include the word "Organic".
The specialty attribute (in the
inventory file template or in the Add a Product tool) must be
set to "Organic".
Each product must be listed on the delivery note individually with its respective quantity clearly indicated.
Delivery notes must be labeled in accordance with applicable legal requirements.
All shipments of organic products to an Amazon fulfillment center must be sent from an EU country.
To learn more about
certification requirements for organic products or to request permission to sell
organic food, see Organic Food, Organic Feed and Organic Pet Food.
Customers are able to return food and beverage products as per the terms of the Amazon Business Agreement. If the returned products are in pristine condition and still within the minimum remaining shelf life of 105 days, they will simply go back on sale. However, if the product is damaged, it will be marked as "unfulfillable" in your FBA inventory. Then, you can create a removal order for the product to be returned to you or disposed of at the fulfillment center at your own expense for a per-unit fee.
Deliveries containing food must be clearly
marked as "food" on the outer packaging.
Food and non-food units (including personal
care and hygiene products) must not be delivered together on a pallet.
The product temperature at delivery must
not exceed 30°C.
Single-use deposit containers are not allowed.
Please note that we may particularly refuse shipments
in the following cases:
Leaking liquid or other leaking
Visible damage on the packaging
Bad or foul smell
Signs of pest or insect infestation
Important: Amazon reserves the right to refuse or dispose of any
shipment or inventory if any food units are not sent in accordance with our Business
Solutions Agreement or the guidelines. Amazon reserves the right to dispose of your
products without reimbursement to you.
Guidelines for Food & Beverages