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This article applies to selling in: Italy

Guidelines for Food & Beverages

Selling grocery products on Amazon

To send food and beverage products to be fulfilled through FBA, you must first verify that you fulfill all the requirements to sell in the Grocery category. For more information, visit thispage.

Food and food products are subject to many regulations in the EU. EU food regulations in particular aim at establishing and controlling high quality standards for food and food product hygiene, animal health and welfare, plant health, and preventing the risk of contamination from external substances. EU food regulations include, among other, the following:

  • Specifying rules on appropriate labeling for food products. Often, product labeling is required to be in the language of the EU member state where the product is sold.
  • Establishing mandatory refund and recycling schemes for beverage packaging in several EU member states.

For more information about food safety regulations in the EU and Amazon's individual European marketplaces, see the following links:

FBA product restrictions

  • Items must comply with EU food safety & labeling requirements and in particular with the requirements for the European Union.
  • Temperature-sensitive products must be able to withstand a minimum temperature of 10°C and a maximum temperature of 30°C for the duration of the product’s shelf life without adversely affecting product quality. It is not necessary to report storage temperature requirements on the packaging unless they are different from the 10°C-to-30°C range. Remember that, during transport, the products are exposed to normal outdoor temperatures.
  • Items consisting of or containing chocolate or other ingredients which may melt will be rejected if delivered between May 1 and October 15. Sellers are responsible for all inventory monitoring. All chocolates must be removed before May 1. Failure to do so may result in the disposal of products without compensation. Please note it can take up to 3 weeks for the removal process to complete. Sellers will incur a €0.25/unit (€0.50/unit in case of oversize items) removal charge.
  • Expiry dated products are allowed for FBA as long as the perishable food and beverage items have a minimum remaining shelf life at the point of receipt into the fulfillment centre of 90 days. Units that are within 50 days of the expiration date will be removed for disposal by Amazon with no reimbursement to you. For all other non-food and beverage items with an expiry date the remaining shelf life must be greater than 18 months at the point of receipt.
  • All expiry dates must be the same across a single SKU in the same FBA inbound shipment.
  • All products containing alcohol are prohibited from FBA.

Preparing products with expiration dates

Before you send in any perishable items with an expiration date to an Amazon fulfillment center, you must:

  1. Flag the ASINs in Seller Central with the "is-expiration-dated-product" attribute. For instructions on how to flag your ASINs before shipment, click here.
  2. Label each unit before sending the shipment.

All Grocery sellers must:

  • Label each individual unit with an FBA product label.
  • Place the FBA labels on top of the original barcode.
  • Ensure the expiration date isn't covered by the label. In case the expiration date is covered, print the expiration date and place it on the product.
  • Ensure the expiration date is readable on the box, or packaging for bundles, sets, and baskets.
Note: You can opt for Amazon's Label Service, where we label your products at the fulfillment center for a per-unit fee.

Packaging requirements

There are specific requirements for sellers sending liquids and glass products.

Once units are packaged and labeled, sellers must add FBA shipment labels to the outer package as with any regular FBA shipment. Also, packages must be clearly marked as "food."

Organic certification

Organic products first made available in the UK on or before December 31, 2020 must carry a valid, in-date organic certification in accordance with the EU directive 834/2007. Products that are first made available in the EU or UK on or before December 31, 2020 can continue to circulate until they reach their end user and do not need to comply with the changes that take effect from January 1, 2021. You can retain evidence of when products were first made available in the EU or UK by keeping documents including contracts of sale.

Organic products first made available in Great Britain (England, Scotland, and Wales) after December 31, 2020 will no longer be able rely on the EU certification, and you must be certified by an approved UK organic control body.

To sell organic products in NI after the end of the Brexit transition period, and while the Northern Ireland Protocol is in force, you should ensure that your products continue to meet EU requirements – carry a valid, in-date organic certification in accordance with the EU directive 834/2007.

In all cases, you must also adhere to the following product listing guidelines:

  • The item_name attribute (in the inventory file template or in the Add a Product tool) must include the word "Organic".
  • The specialty attribute (in the inventory file template or in the Add a Product tool) must be set to "Organic".
  • Each product must be listed on the delivery note individually with its respective quantity clearly indicated.
  • Delivery notes must be labeled in accordance with applicable legal requirements.
  • All shipments of organic products to an Amazon fulfillment center must be sent from an EU country.

To learn more about certification requirements for organic products or to request permission to sell organic food, see Organic Food, Organic Feed and Organic Pet Food.

Customer return policy

Customers are able to return food and beverage products as per the terms of the Amazon Business Agreement. If the returned products are in pristine condition and still within the minimum remaining shelf life of 105 days, they will simply go back on sale. However, if the product is damaged, it will be marked as "unfulfillable" in your FBA inventory. Then, you can create a removal order for the product to be returned to you or disposed of at the fulfillment center at your own expense for a per-unit fee.

Delivery notes

  • Deliveries containing food must be clearly marked as "food" on the outer packaging.
  • Food and non-food units (including personal care and hygiene products) must not be delivered together on a pallet.
  • The product temperature at delivery must not exceed 30°C.
  • Single-use deposit containers are not allowed.

Please note that we may particularly refuse shipments in the following cases:

  • Leaking liquid or other leaking substance
  • Visible damage on the packaging
  • Damaged seal
  • Bad or foul smell
  • Signs of pest or insect infestation
  • Contaminated packaging
Important: Amazon reserves the right to refuse or dispose of any shipment or inventory if any food units are not sent in accordance with our Business Solutions Agreement or the guidelines. Amazon reserves the right to dispose of your products without reimbursement to you.

Guidelines for Food & Beverages


Guidelines for Food & Beverages


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