Sell on Amazon Sign In
This article applies to selling in: Italy

Label products

Amazon systems are barcode-driven. Each product you send to a fulfillment center requires a barcode so that it can be tracked throughout the fulfillment process.

Labeling your products is the third step in the six-step shipment creation process:

  1. Set quantity for shipment to Amazon
  2. Prepare your products for FBA shipping
  3. Label products
  4. Review/view shipments to Amazon
  5. Prepare shipment to Amazon
  6. Summary of shipment process

You have three options for labeling your products:

  • Use existing UPC or EAN barcodes for eligible products
  • Affix Amazon barcodes directly to the product or packaging material
  • Use the FBA Label Service to apply barcodes to your products for a per-item fee

For more information, see Label Products for FBA.

Label products

Products that do not qualify for Stickerless, Commingled Inventory must have FBA labels in order to be received at Amazon's fulfillment centers. By selecting the Labeling required filter on the Label Products page, you can view the products in your shipping plan that require labels. For products that require labels, you must affix a label to each unit of the product, and the label must cover any existing barcodes. However, no Food Information Regulation (1169/2011) relevant data should be covered.

This includes the following data:

  1. Legal (descriptive) name
  2. List of ingredients
  3. QUID
  4. Net quantity
  5. Best before date or used by date
  6. Storage conditions
  7. EU business name & address
  8. Country of origin
  9. Instructions for use
  10. Alcoholic strength (when >1.2%)
  11. Nutrition declaration
  12. Allergens (article 21)

Further information can be found here

Labeling required

The Labeling required tab displays a list of all of the products in your shipping plan that require Amazon barcodes. Click All products to see a list of all of the products in your shipment.

Important: Products with eligible UPC or EAN barcodes that may also require an Amazon barcode will not appear in this list. For example, if the UPC or EAN label is obscured by bubble wrap, an Amazon barcode will still be required, but the product will not appear in this list.

The Who labels column displays information about who will affix Amazon barcodes to the products in your shipping plan.

If Amazon appears in the Who labels column, you are required to use the FBA Label Service, because you either signed up for the FBA Label Service or selected Amazon in the Who preps column of the Prepare Products page. The per-item label fee appears in the Label cost column.

Tip: To change your Who preps selection, return to the Prepare Products page and select Merchant for the products that you want to prep and label yourself.

If Merchant appears in the Who labels column, you are required to label your items yourself. To have Amazon label your products, select Amazon in the Who preps drop-down list.

Tip: You cannot change your selection once you've approved your shipping plan. To change your selection for approved shipments, you must delete the current shipping plan and start again. To quickly re-create your shipping plan, go to your Shipping Queue and select Deleted/canceled. Then click the shipping plan that you want to re-create and click Duplicate on the bottom left on the Send/Replenish Inventory page.

Print labels

After you have reviewed the information on the Label Products page and confirmed that it is correct, create your barcodes by clicking Print labels for this page.

  • Use the correct label stock for your printer
  • Use a printer with a resolution of 300 DPI or greater
  • Test, clean, and replace your printer heads as needed
  • Periodically test the scannability of your printed barcodes

To create your barcodes:

  1. Select the label stock that you want to use from the drop-down list.
  2. Confirm the number of barcode labels that you want to print for each product or change the number shown in the # of labels to print column.
  3. Click Print labels for this page. A PDF file will be generated that you can open to print your labels immediately or save to print the labels later.
Tip: You can also print Amazon barcodes from the Manage Inventory page by selecting the products in the left column and then selecting Print Item Labels from the Action on Selected Item(s) drop-down menu.

Label placement

When you're ready to affix barcodes to your products, make sure:

  • You put the correct barcode on each item
  • You cover all other visible barcodes with the exception of any serial number barcodes or Transparency authentication codes
  • You place the barcode on the outside of any prep materials
  • You do not place the barcode on a curve or corner of the package
  • Each item in a case pack has an Amazon barcode, and any barcodes on the case have been removed

For more information, see Label Products for FBA.

Watch the video

How to Label Products for Fulfillment by Amazon (Italian only)

Tip: Before shipping products to an Amazon fulfillment center, confirm that the product barcodes match the ASINs listed on your shipping plan. Amazon fulfillment centers will not receive products with barcodes that do not correlate to the ASINs listed on your shipping plan. If you frequently ship to multiple marketplaces, make sure that the barcodes on your products are eligible for the marketplaces you are shipping to.
Sign in to use the tool and get personalized help (desktop browser required). Sign In

Reach hundreds of millions of customers

Start selling on Amazon

© 1999-2022,, Inc. or its affiliates