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This article applies to selling in: Italy

EU Regulation on the Provision of Food Information to Consumers

Please note that you are solely responsible for ensuring that your offers meet the legal requirements. Amazon cannot provide any legal advice. If you are unsure about the information that you need to provide for your product, or if you have any other questions about the legal requirements, we strongly recommend that you seek independent legal advice.

Introduction

All food items sold on Amazon websites in Europe must comply with The European Food Information for Consumers Regulation. (Refer to EU FIC, 1169/2011/EC.) This legislation sets out the mandatory labelling requirements for food.

For distance selling (e.g. selling goods online), mandatory information needs to be provided both at the point of sale (product detail page on Amazon) and at point of delivery (when goods are received by the customer). With regard to the information provided at point of sale, this can be through clear images of the product itself and/or through text on the product detail page (images and product detail page information must not contradict each other). If you have an active offer on any food product, it is your responsibility to ensure that this information is present, correct and up-to-date at all times.

Below is an overview of the key requirements for the labelling of pre-packed food. Please make sure you have read the legislation and complied with all relevant requirements. This guide does not constitute legal advice.

Scope

Food (or foodstuff) means any substance or product, whether processed, partially processed or unprocessed, intended to be, or reasonably expected to be ingested by humans.

Please see below some examples of foods include:

  • Infant milk formulas and weaning foods
  • Baking and cooking supplies
  • Beverages (including Beers, Wines and Spirits)
  • Ready-made meals
  • Meal replacements
  • Canned goods
  • Cereals
  • Condiments and spreads
  • Food supplements (including ‘health’, ‘nutritional’, ‘dietary’ and ‘beauty’ supplements)
  • Gift baskets & hampers
  • Pasta & grains
  • Snacks & desserts
  • Liquids (e.g. drinkable supplements, soups etc.)

Please note that there are additional requirements in relation to certain other foods, including:

Pre-packed products

This guidance is applicable to pre-packed foods. Pre-packed products are foods that have been put into packaging before putting on sale and cannot be altered without opening or changing the packaging. For example, frozen food, tinned fruit and cupboard staples such as cereals and biscuits.

Mandatory requirements for both website and prepacked items

Depending on the nature of the product, some information is mandatory to be provided on the product label. Please see below for more detailed information on the applicable requirements.

The following product information must be displayed on the detail pages and/or on the Physical Label of pre-packed products in the language applicable to the country in which the product is sold (Germany: German; France: French etc). Information must be conspicuous, legible and adhere to font size requirements.

Product type Location of information Mandatory Required informations*exceptions below
Pre-packed item Physical label
  • The legal name of Food
  • Net Quantity (weight)
  • Durability indication (e.g., 'best before'- for the majority of goods, 'use by'-for perishable goods)
  • Business Information - name and address of Food Business Operator in EU
  • Ingredients list
  • Allergen Information
  • Country of Origin labelling
  • Alcohol % for drinks >1.2% ABV (alcohol by weight)
  • Quantitative Ingredient Declaration (QUID)
  • Special storage conditions
  • Instructions for use
  • Nutrition Information
Pre-packed item Product Detail Page
  • As mentioned above, however, Durability Dating and providing a lot number is not required
As mentioned above

Please see below a few exceptions, applicable either for the product label or the detail page or both:

*Exceptions to the durability indication requirement on the pre-packed products exist for:

  • Fresh fruits and vegetables which have not been peeled, cut or similarly treated
  • Wines, liqueur wines, sparkling wine and similar products
  • Bakers' or pastry-cooks’ wares
  • Vinegar
  • Cooking salt
  • Solid sugar
  • Confectionery products consisting almost solely of flavored and/or colored sugars
  • Chewing gums and similar chewing products

*Exceptions from mandatory labelling of list of the ingredients (Art. 19 of FIC Regulation) exist for example for the following foods:

  • Fresh fruits and vegetables, which are not peeled or cut
  • Carbonated water
  • Fermentation vinegars derived from a single basic products and with no other ingredients added
  • Cheese, butter, fermented milk and cream when no other ingredients than lactic products, food enzymes, microorganism cultures and salt has been added
  • Mono-ingredient products when the name of the food is identical with the ingredient name (e.g. wheat flour, rice)

*Exceptions from the mandatory labelling of the nutritional declaration (Annex V of FIC Regulation) exist for the following foods:

  • Unprocessed food products made of one ingredient or one ingredient category
  • Processed food products made of one ingredient or one ingredient category, which processing was maturing only
  • Waters, including those where carbon dioxide and/or flavourings have been added
  • Herb and mixtures of herbs
  • Salt and salt substitutes
  • Coffee, coffee beans, instant and soluble coffee (also decaffeinated)
  • Herbal and fruit infusions, tea, decaffeinated tea, instant or soluble tea or tea extract, decaffeinated instant or soluble tea or tea extract where no other ingredients than flavorings, which do not influence nutritional values, has been added
  • Fermented vinegars and substitutes for vinegar, including those where the only added ingredients are flavorings
  • Flavorings
  • Food additives
  • Processing aids
  • Food enzymes
  • Gelatine
  • Jam setting compound
  • Yeast
  • Chewing gums

Note: These general rules are in addition to the existing specific rules for particular foods such as jam, fish, honey, coffee, chocolate, fruit juices, mineral water, beef & veal.

Allergen labelling

Ingredients identified as allergenic should be highlighted in the list of ingredients.

The below ingredients are allergens. If a food contains any of these allergens, they have to be highlight by means of a distinguishing typeset (for example all in capital letters etc.).

Please see below a list of all substances or products causing allergies or intolerances as stated in Annex II of 1169/2011/EC:

  • Cereals containing gluten, namely: wheat, rye, barley, oats, spelt, kamut or their hybridised strains and products thereof (except: wheat based glucose syrups including dextrose; wheat based maltodextrins; glucose syrups based on barley; cereals used for making alcoholic distillates including ethyl alcohols)
  • Crustaceans and products thereof
  • Eggs and products thereof
  • Fish and products thereof (except: fish gelatine used as carrier for vitamin or carotenoid preparations; fish gelatine or Isinglass used as fining agent in beer and wine)
  • Peanuts and products thereof
  • Soybeans and products thereof (except: fully refined soybean oil and fat; natural mixed tocopherols (E306), natural D-alpha tocopherol, natural Dalpha tocopherol acetate and natural D-alpha tocopherol succinate from soybean sources; vegetable oils derived phytosterols and phytosterol esters from soybean sources; plant stanol ester produced from vegetable oil sterols from soybean sources)
  • Milk and products thereof (including lactose / except: whey used for making alcoholic distillates including ethyl alcohol; lactitol)
  • Nuts, namely: almonds, hazelnuts, walnuts, cashews, , pecan nuts, Brazil nuts, pistachio nuts, macadamia or Queensland nuts and products thereof (except: nuts used for making alcoholic distillates including ethyl alcohol)
  • Celery and products thereof
  • Mustard and products thereof
  • Sesame seeds and products thereof
  • Sulphur dioxide and sulphites at concentrations of more than 10 mg/kg or 10 mg/litre for total SO2 in products ready for consumption
  • Lupin and products thereof
  • Molluscs and products thereof

Country of Origin

This is a mandatory label requirement for some products such as: beef, honey, fruit, vegetables, fish and olive oil. Please see below further explanations:

  • Unprocessed meat from cows, pigs, sheep, goats, and poultry must show 'reared in' and 'slaughtered in'.
  • Country of origin must be shown where failure to do so would be misleading e.g. 'real taste of Italy' made in UK.
  • Where the country of origin or the place of provenance of a food is given and where it is not the same as that of its primary ingredient, the country of origin/place of provenance of the primary ingredient must be given e.g., produced in England from Danish ham.
  • According to EU Regulation 2011/1169, you must provide the exact country of origin for the product, which can only be one country. However, as certain products can be seasonal the origin might change, or perhaps products sourced from different places during the year. The main objective is to provide the customer with clear information on where the product has come from at the point of sale, which must not be misleading. If there are multiple countries of origin applicable to one product, it is best to keep all possible countries of origin on the product detail page. However, include a statement to explain that the origin might vary due to seasonal changes, or whatever the reason is that the origin cannot be definitive. It is important that the country of origin for that specific product is correctly labelled on the product when the product is delivered to the customer.
  • Please be aware that Amazon’s current worldwide business policy restricts the sale of products from certain countries. More information can be found under the bullet point “Products from restricted countries and regions” here.

Claims

Claims on food products must not be false, ambiguous or misleading and should comply with the relevant requirements.

In general, claims for foods must not be false, ambiguous or misleading about:

  • Quality or size
  • Price
  • Ingredients
  • Date, place and method of manufacture
  • Efficiency (what you say the food can do)
  • The people or organizations that endorse it

Claims stating that food or its ingredient can help treat prevent or cure a disease or adverse condition is prohibited, as these would be considered medicinal claims and therefore would no longer be considered to be a food product. See the health claims section below for more information.

In addition, you can use only nutrition and health claims approved under EU Regulation (EC) No 1924/2006.

Nutrition claims

A nutrition claim is any claim that states, suggests or implies that a food has particular beneficial nutritional properties due to the presence, absence, increased or reduced levels of energy or of a particular nutrient or other substance. Nutrition claims provide information about the nutritional composition of the food. For example: 'source of calcium', 'low fat', and 'high fibre' and 'reduced salt'.

Only nutrition claims listed in the Annex to the EU Regulation (EC) No 1924/2006 can be made in relation to food and only if the product meets the specific conditions of use for that claim. For example, 'low fat' can only be made on products containing no more than 3g of fat per 100g for solids. Click here for more information link.

Health claims

A health claim is any claim that states, suggests or implies that a relationship exists between a food category, a food or one of its ingredients and health. Only health claims authorised by the European Food Safety Authority (EFSA) and the Commission are permitted. The EU Register contains a list of specific health claims and the outcome of their assessment (whether authorised or not) as well as their conditions of use. An example of a specific health claim would be 'calcium helps maintain normal bones'. Generic and non-specific claims, such as 'good for you' or 'healthy' might be allowed if they are accompanied by a relevant specific authorised health claim listed in the EU Register, provided they meet the specific conditions of use.

Health claims cannot:

  • Imply that health could be affected by not consuming the food.
  • Make reference to the rate or amount of weight loss.
  • Make reference to recommendations of individual doctors or health professionals.
  • Encourage or condone excess consumption of a food.
  • Imply that a balanced diet cannot provide the necessary nutrients.
  • Induce doubt around the safety and/or nutritional adequacy of other foods.
  • Refer to changes in bodily functions which could give rise to or exploit fear in the consumer.

Nutrition and health claims are only permitted if the average consumer can be expected to understand the beneficial effects as expressed in the claim. As mentioned above, if general wellbeing claims are used (such as 'superfoods', ‘good for you’), then these must be accompanied by a specific health claim, i.e., you need to explain why it is considered a 'superfood'. For example, Mackerel, as part of a healthy balanced diet, can be considered a superfood because it is a source of Omega-3 fatty acids. The claim could therefore state: 'Omega 3 fatty acids EPA and DHA contribute to normal heart function' however, should be accompanied by explaining where the Omega 3 comes from 'contains x mg of eicosapentaenoic acid and docosahexaenoic acid per 100 g'. To use this health claim, you also need to tell the customer that the beneficial effect is obtained with a daily intake of 250mg EPA and DHA.

Further detailed explanation on labeling for detail page and the product label:

How should I label the pictures of my products

The main images that should be provided and name tagged as such are highlighted in bold below:

  1. MAIN: Front of Pack Image
  2. PT01: Back of Pack Image
  3. PT02: Left Panel Image
  4. PT03: Right Panel Image
  5. PT04: Top of Pack Image
  6. PT05: Bottom of Pack Image
  7. FACT: Nutrition Information Image
  8. INGR: Ingredients Image
  9. PT12: Scale Image
  10. DTLS: When applicable for Multipacks (see Sellable vs Non Sellable Singles)

How should I fill out the Flat file?

The inventory file templates (flat files) for ‘Food and Beverages’ and ‘Health and Personal Care’ contain specific attributes that should be used to provide (additional) food information. Please use the latest version of the inventory file template for “Food and Beverages” or “Health and Personal Care” to ensure information provided is the most up-to-date. For example for “Dietary Supplements” products, please use the flat file for “Health and Personal Care” and choose the feed_product_type “dietary supplements”. You can download the latest version of the complete file here.

Please note that you are solely responsible for ensuring that your offers meet the legal requirements. Amazon cannot provide any legal advice. If you are unsure about the information that you need to provide for your product, or if you have any other questions about the legal requirements, we strongly recommend that you seek independent legal advice. Please also note that in addition to the Regulation (EU) No. 1169/2011, labelling requirements from other regulation could apply to your product.

Information on food products must always be provided in the language of the marketplace where the product is offered. In general, information on the product detail page must match information on the product packaging completely to be compliant.

Table 1. See the table below for an overview of the attributes that you have to fill in when listing a product:
Subject Field Name Notes or example*
Description of food item item_type_name

Certain foods have legal names that must be used if the product meets certain standards (e.g. jam). In other instances, a customary name (e.g. Bakewell tart) can be used. The legal name must include or be accompanied by information as to its physical condition. For example: powdered, refrozen, freeze-dried, quick-frozen, concentrated or smoked. It should also state if it has been subject to physical processes such as irradiation, pasteurization etc.

Failing this, a descriptive name (e.g. pasta in tomato sauce) must be used.

Please find below examples for the three types of item type names that can be used:

  • legal name (requirements from regulations): “Milk Chocolate” (for e.g. Cadbury Dairy Milk)
  • customary name (accepted by consumers without further explanation needed): “Yorkshire Pudding”; “Flapjack”
  • descriptive name (if no legal or customary name is available): “Chocolate Sponge Cake with Cocoa Filling” (46%) (for Nestle Nesquick Milk Slice Chocolate Flavour); “A Stone Baked Pizza Base Topped with Tomato Sauce, Mozzarella and Red and White Cheddar Cheeses” (for Goodfella's Takeaway The Big Cheese)

List of ingredients ingredients

List of ingredients in descending order of their amount. Allergens (see complete list in Annex II of the Regulation here ) need to be written in CAPITAL LETTERS e.g. “Sugar, Palm Oil, HAZELNUTS (13%), Fat-Reduced Cocoa (7.4%), Skimmed MILK Powder (6.6%), Whey Powder (MILK), Emulsifier: Lecithin (SOY), Vanillin”

Label language language_value Specify the supported languages for the label, or languages of included manual or documentation e.g. “English”

Nutritional information

Following values should always be part of a mandatory nutritional declaration; does not apply to food supplements and natural mineral water

serving_size

The serving size on which the specified nutritional information is based. The serving size is set to a 100 ml liquids (e.g. coke or pasta sauce) and 100g for all solid products (e.g. chocolate, pasta and bread).

For 100 ml or 100 g:

  1. add “100” in serving_size
  2. add “ML" or "Gr" in serving_size_unit_of_measure to choose unit

energy_content_per_serving_string

Add the amount of energy in KJ per provided serving size here. Energy in kcal will be calculated and shown on detail page automatically

For 2500 kJ:

  1. add “2500” in energy_content_per_serving_string
  2. add “KJ” in energy_content_unit_of_measure to choose unit

total_fat_per_serving_string

Add the amount of total fat in grams per provided serving size here.

For 12 g:

  • add “12” in total_fat_per_serving_string (unit is provided automatically)

saturated_fat_per_serving_string

Add the amount of saturated fatty acids in grams per provided serving size here.

For 11 g:

  • add “11” in saturated_fat_per_serving_string (unit is provided automatically)

total_carbohydrate_per_serving_string

Add the amount of carbohydrates in grams per provided serving size here.

For 20 g:

  • add “20” in total_carbohydrate_per_serving_string (unit is provided automatically)

sugars_per_serving_string

Add the amount of sugars in grams per provided serving size here.

For 17 g:

  • add “17” in sugars_per_serving_string (unit is provided automatically)

protein_per_serving_string

Add the amount of proteins in grams per provided serving size here.

For 8 g:

  • add “8” in protein_per_serving_string (unit is provided automatically)

salt_per_serving_string

Add the amount of salt in grams per provided serving size here.

This isn’t the amount of sodium

For 0,1 g:

  • add “0,1” in salt_per_serving_string (unit is provided automatically)

Net quantity solid_net_weight

This attribute may be used to indicate the drained weight. If a product is present in a liquid medium (e.g. peaches in syrup), which isn’t part of the product itself, then this attribute is mandatory to fill in.

Example: For 50 g or 50 kg:

  1. add “50” in solid_net_weight
  2. add "GR" or "KG" in item_display_weight_unit_of_measure to choose the unit

item_display_weight

The QUID (Quantitative Ingredient Declaration)

tells a consumer the percentage of particular ingredients contained in a food product.

Enter the item display weight here, if applicable.You may be required by law to complete this field.

You must show a QUID if:

  • the ingredient is in the name of the product i.e., peach yoghurt
  • the category of ingredient is in the name of the food i.e., fish fingers
  • a compound ingredient is used in the name of a food i.e., seafood lasagne
  • the product is identified by a customary name with no further explanation i.e., chili con carne
  • the ingredient is essential to characterize the food and distinguish it from other products with which it might be confused.

Example: For 200 ml or 200 l:

  1. add “200” in item_display_volume
  2. add "ML" or "L" in item_display_weight_unit_of_measure to choose the unit

item_display_volume

Enter the item display volume here, if applicable. You may be required to complete this field for legal reasons.

Example: For 200 ml or 200 l:

  1. add “200” in item_display_volume
  2. add "ML" or "L" in item_display_weight_unit_of_measure to choose the unit

Special instructions for storage and use storage_instructions

This is a mandatory requirement if there are any special conditions without which the product cannot be properly stored (example,. instructions for reduced shelf life after opening). Storage statements are required if the durability date is listed as 'use by'.

Example, "Store in a cool place after opening", “Keep refrigerated”, "Once opened, store in a cool, dry place"

use_by_recommendation

If there are special instructions connected to the minimum durability date (example, conditions for storage to meet the labelled best before date) they should be added here.

Example, "One week after opening", “at +4 to +7 °C”

serving_recommendation

Add special serving recommendation here.

Example, "Serve at room temperature"

Ingredients and additives that may trigger allergies or intolerance allergen_information

This advice is mandatory if a product contains allergens, but a list of ingredients is not required

Example, contains “sulphites” (for wine), example: "milk"

special_ingredients

This is mandatory if a product contains food additives, but an ingredient list is not present

Example, “Contains Preservatives”

Precaution statements safety_warning

If there are any warnings about the product without which the consumer could possibly be harmed, this precaution statement becomes a mandatory labelling element.

Example, "Pressurised container. Do not place in direct sunlight." “Not suitable for infants younger than 12 months old” “High caffeine content. Not recommended for children or pregnant or breast-feeding women”

Directions for use Directions

The directions for use are mandatory if the product cannot be consumed without preparation.

Example, "Place the spaghetti in boiling water and cook for approx. 12 minutes, stirring continuously."

Name and address of the food business operator manufacturer_contact_information

Provide of the Name and business address of the manufacturer (no websites / email contact), who is responsible for the food product. If the manufacturer is based outside of the EU, then details of the company importing the food into the EU must be provided.

Example, Structure of this labelling element: name, street, postcode, city, country (e.g. Example GmbH, Examplestreet 1-2,10555 Berlin, Germany)

Country of origin or manufacture country_of_origin

This is the country where the product originates from, e.g. where a plant was produced or harvested, an animal was raised and slaughtered, fish caught.

Example: Brazil

country_string

This is the country where the product was processed / produced / packaged. No need for an indication if the country of origin and the processing country are identical.

Example: Country of origin for chicken is “Brazil”, but the processing country could be “Germany” (e.g. cutting of the meat)

primary_ingredient_country_of_origin

If there is an indication of the country of origin on the detail page, but the country of origin of the primary ingredient (=main ingredient) differs, please add the country for the primary ingredient here.

Example: Country of origin for yoghurt is “Germany”, but the milk originates from “France”

primary_ingredient_location_produced If there is an indication of the country of processing on the detail page, but the country of processing of the primary ingredient (=main ingredient) differs, please add the country for the primary ingredient here
Details of the alcohol content for beverages with more than 1.2% alcoholic strength by volume alcohol_content

Is a mandatory labelling element for all beverages with alcohol content more than 1.2 % vol.

Example, for 12 % vol.:

  1. add “12” in alcohol_content
  2. add "percent_by_volume" in alcohol_content_unit_of_measure to choose unit

*please note that for some attributes only specific values can be used

Please note that you are solely responsible for ensuring that your offers meet the legal requirements. Amazon cannot provide any legal advice. If you are unsure about the information that you need to provide for your product, or if you have any other questions about the legal requirements, we strongly recommend that you seek independent legal advice.

Additional information for the Nutritional declaration

In addition to the mandatory nutrition declaration mentioned, other nutrients may be included, such as vitamins and minerals. The nutrient should always be accompanied by the percentage of the Nutrient Reference Value (%NRV). Vitamins and minerals can only be listed, if present in a significant amount. Only Vitamin and Mineral substances listed in the Directive 2002/46/EC and amendments thereof can be used in the manufacture of food supplements.

A significant amount is defined as:

  • 7.5 % of the nutrient reference is present in 100 ml product for beverages
  • 15 % of the nutrient reference is present in 100 g or 100 ml product for all other products
  • 15 % of the nutrient reference values present per portion if the package contains only a single portion

See the table below for an overview of the attributes that can be added to the nutritional values:

Subject Field Name Notes or examples
Monounsaturated Fat monounsaturated_fat_per_serving_string The amount of mono-unsaturated fat in grams per serving size.
Polyunsaturated Fat polyunsaturated_fat_per_serving_string The amount of poly-unsaturated fat in grams per serving size.
Polyols sugar_alcohols_per_serving_string The amount of polyols in grams per serving size.
Starch starch_per_serving_string The amount of starch in grams per serving size.
Dietary Fibre dietary_fibre_per_serving_string The amount of dietary fibre in grams per serving size in grams.
Vitamin A vitamin_a_per_serving_string The amount of vitamin A in micrograms per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Vitamin A" is provided in micrograms.
Vitamin D vitamin_d_per_serving_string The amount of vitamin D in micrograms per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Vitamin D" is provided in micrograms.
Vitamin E vitamin_e_per_serving_string The amount of vitamin E in milligrams per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Vitamin E" is provided in milligrams.
Vitamin K vitamin_k_per_serving_string The amount of vitamin K in micrograms per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Vitamin K" is provided in micrograms.
Vitamin C vitamin_c_per_serving_string The amount of vitamin C in milligrams per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Vitamin C" is provided in milligrams.
Thiamin thiamin_per_serving_string The amount of thiamin in milligrams per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Thiamin" is provided in milligrams.
Riboflavin vitamin_b2_per_serving_string The amount of vitamin B2 in milligrams per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Vitamin B2" is provided in milligrams.
Niacin niacin_per_serving_string The amount of niacin in milligrams per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Niacin" is provided in milligrams.
Vitamine B6 vitamin_b6_per_serving_string The amount of vitamin B6 in milligrams per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Vitamin B6" is provided in micrograms.
Folic Acid folic_acid_per_serving_string The amount of folic acid in micrograms per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Folic Acid" is provided in micrograms.
Vitamin b12 vitamin_b12_per_serving_string The amount of vitamin B12 in micrograms per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Vitamin B12" is provided in micrograms.
Biotin biotin_per_serving_string The amount of biotin in micrograms per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Biotin" is provided in micrograms.
Pantothenic Acid pantothenic_acid_per_serving_string The amount of pantothenic acid in milligrams per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Pantothenic Acid" is provided in milligrams.
Potassium potassium_per_serving_string The amount of potassium in milligrams per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Potassium" is provided in milligrams.
Chloride chloride_per_serving_string The amount of chloride in milligrams per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Chloride" is provided in milligrams.
Calcium calcium_per_serving_string The amount of calcium in milligrams per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Calcium" is provided in milligrams.
Phosphorus phosphorus_per_serving_string The amount of phosphorus in milligrams per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Phosphorus" is provided in milligrams.
Magnesium magnesium_per_serving_string The amount of magnesium in milligrams per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Magnesium" is provided in milligrams.
Iron iron_per_serving_string The amount of iron in milligrams per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Iron" is provided in milligrams.
Zinc zinc_per_serving_string The amount of zinc in milligrams per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Zinc" is provided in milligrams.
Copper copper_per_serving_string The amount of copper in milligrams per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Copper" is provided in milligrams.
Manganese manganese_per_serving_string The amount of manganese in milligrams per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Manganese" is provided in milligrams.
Fluoride fluoride_per_serving_string The amount of fluoride in milligrams per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Fluoride" is provided in milligrams.
Selenium selenium_per_serving_string The amount of selenium in micrograms per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Selenium" is provided in micrograms.
Chromium chromium_per_serving_string The amount of chromium in micrograms per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Chromium" is provided in micrograms.
Molybdenum molybdenum_per_serving_string The amount of molybdenum in micrograms per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Molybdenum" is provided in micrograms.
Iodine iodine_per_serving_string The amount of iodine in micrograms per serving size. The percentage of daily requirement will be calculated automatically and displayed on the detail page, if "Iodine" is provided in micrograms.

Additional information

For more information, refer to:

Example of external service providers:

Name of the company Marketplaces covered Website contact information
Ashbury Labelling UK, DE, FR, IT, ES http://www.ashburylabelling.co.uk/ amazon.sellers@ashburylabelling.co.uk
Bilacon/Tentamus UK, DE, FR, IT, ES https://www.tentamus.com/ labelling@tentamus.com
Campden BRI UK, DE, FR, IT, ES https://www.campdenbri.co.uk/

Eurofins UK, DE, FR, IT, ES

labelling@eurofins.com
Intertek UK, DE, FR, IT, ES http://www.intertek.com

Leatherhead UK, DE, FR, IT, ES http://www.intertek.com

Merieux Nutriscience IT, ES, FR

labelling@eurofins.com
SGS UK, DE, FR, IT, ES https://www.sgs.com/

Frequently asked Questions:

1. How many images can I upload?

As well as the “Main Image” which displays the front side of the product, you can upload 8 additional images to display alternative views of the product packaging.

2. I am selling dietary supplements that have nutrition facts such as “per two capsules”. I can’t enter this into “serving_size” attribute – what can I do?

The “serving_size” attribute currently only supports weight values but no values such as “capsules” or “tablespoons” etc. We recommend that you add such information to the product_description field or upload additional images that show the information printed on the product packaging.

3. Why do many attributes now end with “_string”, e.g. “protein_per_serving_string”?

In older versions of the inventory file templates (flat files), nutrition fact attributes were in numeric format. With the latest update (version 14.1202), existing attributes have been changed and new attributes have been added in string-format. E.g. protein_per_serving“ has changed to protein_per_serving_string”. The new string attributes support symbols such as “>” and “<” that you may need to use define nutrition facts.

4. I am missing the unit_of_measure attributes in the new flat file – why did they disappear?

As per the new legislation, nutrition facts need to be provided in pre-defined units of measure, if applicable. For example, protein must be provided in grams. Please enter only the amount and, if applicable, a pre-sign such as “<”. "Grams" will be added automatically on the product detail page.

5. How should I highlight allergens in the ingredients list?

If you want to highlight allergens in the ingredients list, we recommend that you use capital letters, for example, “MILK”. Please do not use HTML or other formatting as it cannot be processed.

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