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This article applies to selling in: Italy

Ad group status

The ad group status helps you identify a potential issue that could be preventing your ads from running.

Note: Ad groups cannot be enabled or paused once they have been archived but remain available for future reference. If you plan to use an ad group later, set it to paused instead of archived.

Ad group status




The ad group has one or more ads that are eligible to show in ad placements.

You can observe ad performance over time in the campaign manager, and download campaign performance reports for further analysis.


The campaign or ad group is not eligible to show in ad placements because it does not have at least one keyword and one product to advertise.

Select the campaign or ad group and add one or more keyword or product targets and products to advertise.


The ad group is set to Paused.

To restart your campaign, locate the campaign name and select Enable.


The ad group is set to Archived.

The ad group cannot be enabled or paused.

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