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This article applies to selling in: Italy

Beer Wine & Spirits Product Types

How can I start selling Beer, Wine & Spirits on Amazon.it?

In order to set up an account to sell exclusively Beer, Wine and Spirits on Amazon.it or to include these product types in your catalog, you will be required to provide an Italian license for the sale of alcohol.

How can Beer, Wine, & Spirits be listed?

Using the Inventory File Template for Beer, Wine & Spirits, various types of alcoholic beverages can be listed with the right product type. Please note that sellers need to be approved to sell products in this category before the listing process takes place.

Choosing the right product type:

The Inventory File Template for Beer, Wine & Spirits contains the product types for alcohol (Beer, Wine, Spirits) and the product types for listing food (Food, Beverages). The following table shows you how to use the different product types. Please make sure to always use the right product type so that the product can be assigned to the correct category.

product type (feed_product_type Beer Wine Spirits Food Beverages
value in data definition Beer Wine Spirits Grocery
Intended use
  • beer
  • cider
  • gift sets with beer or cider
  • also includes non-alcoholic beer
  • NO tools or sets for manufacture of beer
  • wine
  • champagne
  • sparkling wine
  • Prosecco
  • cava
  • ice wine
  • liqueur wine
  • Madeira wine
  • mistela
  • port wine
  • mulled wine
  • mead
  • fruit wine
  • cocktails containing wine
  • gift sets with champagne, sparkling wine or Prosecco
  • includes also non-alcoholic wine, champagne, sparkling wine or Prosecco
  • whisky
  • rum
  • brandy
  • cocktails
  • gin
  • tequila
  • fruit brandy
  • vodka
  • cognac
  • grappa
  • liqueur
  • sherry
  • vermouth
  • gift sets with spirits
  • e. g. baby food, pasta, spices, tea, coffee, juices, chocolate, muesli, snacks, gift sets with food etc.

Listing of wines without EAN/UPC codes:

If the manufacturer / Winery of your wine does not issue EANs or UPCs, you can request an EAN/UPC Exemption. If you produce Beer, Wine or Spirits by yourself, you can apply to Amazon Brand Registry to obtain GCIDs unique to your alcoholic beverages.

Vintage – attribute to indicate the vintage nature of a wine:

This attribute is mandatory for all wine products as it describes the year the wine was produced. For wines that don’t have this value, please select ‘NV’ for no vintage information. This field may be used for refinement search feature. Please use a 4-digit numeric value or ‘NV’, for example 2004.

Most wine producers use the same EAN code for all their vintages. If you want to add a new vintage, you have two options:


  1. create a new ASIN using the existing EAN, or
  2. create a variation (child ASIN), which will allow customers to view all vintages of a product on the same product page.

To create a variation, in the Flat File "FoodAndBeverages" choose: "Child" in the "Parentage" (parent_child) attribute, and set the Variation Theme ("variation_theme") as "vintage" or "vintage-numberofitems" (i.e. "vintage and the number of bottles per unit").

Further help pages:

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