Sell on Amazon Sign In
This article applies to selling in: Italy

Determine variations for your products

If your products fulfill the following requirements, they are probably good candidates for a variation:

  • The products are fundamentally the same.
  • The products vary only in a few very specific ways.
  • Buyers expect to find these products together on a single product page.
  • Products could share a single title.


Examples of good variations:

  • Identical products that vary only by color
  • A product that is available in different scents
  • A product that is available in different sizes and colors


If your product does not fulfill the following requirements, they are probably not a good candidate for variation:

  • There is only one variation of your product.
  • The products are fundamentally different from each other.
  • The products require completely different product descriptions.
  • The products cannot be described by a single product title.
  • A customer would not expect to find the products together on the product page.


Examples of bad variations:

  • Individual bath gel, shampoo, and scented powder (separate SKUs) that are the same scent
  • Short sleeve and long sleeve t-shirts by the same manufacturer
  • Dinner plates, salad plates, and soup bowls (separate SKUs) with the same pattern


Sign in to use the tool and get personalized help (desktop browser required). Sign In


Was this article helpful?
Thank you for your feedback
What can we improve? (Optional)
1000
(Optional)
1000
Thanks again for your help!
Thank you for your feedback. If you have more questions, please Contact Us.

Reach hundreds of millions of customers

Start selling on Amazon


© 1999-2020, Amazon.com, Inc. or its affiliates