Amazon encourages buyers to
review the products they like and dislike to help customers make informed decisions
about the products they purchase.
While we encourage reviewers to share their experience, we also need to
ensure fairness and appropriateness of the content by moderating the reviews according
to our Customer Review Creation Guidelines.
As sellers and manufacturers, you
are not allowed to review your own products, nor are you allowed to negatively review a
Inappropriate product reviews
The following are examples of
prohibited activities. This is not an all-inclusive list.
A seller posts a review of their own product or their competitor's product either in
their own name or as an unbiased buyer.
A seller offers a third party a financial reward, discount, or other compensation in
exchange for a review on their product or their competitor’s product. This includes
services that sell customer reviews and websites or social media groups with implicit
or explicit agreements or expectations that an incentive is contingent on customers
leaving a review.
A seller offers to provide a refund or reimbursement after the buyer writes a review
(including reimbursement via a non-Amazon payment method).
A seller uses a third-party service that offers free or discounted products tied to
a review (for example, a review club that requires customers to register their Amazon
public profile so that sellers may monitor their reviews).
A family member or employee of the seller posts a review of the seller's product or
a competitor's product.
A seller offers a refund or other compensation to a reviewer in exchange for
changing or removing their review.
A seller only asks for reviews from buyers who had a positive experience and
attempts to divert buyers who had a negative experience to a different feedback
mechanism. This includes cases where the customer proactively reaches out to the
seller to express satisfaction with their products.
A seller creates a variation relationship between products that are not actually
related to each other in order to boost a product’s star rating.
A seller inserts a request for a positive Amazon review or an incentive in exchange
for a review into product packaging.
A seller manipulates the 'Helpful', 'Not Helpful', or 'Report Abuse' features on any
review on his or his competitor’s products.
Note: References to 'seller' here includes
all the seller’s employees and third party partners.
You can ask for reviews from
customers who purchased your products off Amazon. However, note that all the customer
reviews policies apply to these reviews as well.
Note: Violation of our policies may also violate applicable laws,
which can lead to legal action and civil and criminal penalties.
We encourage you to monitor reviews
regularly and reach out to customers to resolve product or service issues. However, you
cannot ask customers to change or remove their review, even after an issue is resolved.
Also, you can reach out to customers by replying to their review on the product
detail page and asking them to contact you through Buyer-Seller Messaging to resolve
their issues. You cannot reach out to buyers via other means.