Sell on Amazon Sign In
This article applies to selling in: Italy

Create a Pricing Rule

A pricing rule establishes when an automated price change occurs. For example, you can create a rule that stays 0,10 EUR below the Buy Box price, or another rule so your price stays 1 EUR above the lowest marketplace price that uses the same fulfillment channel.

To create a pricing rule, complete the following steps:

  1. From the Automate Pricing home page, click Get Started. If you have already created a pricing rule and want to create a second rule, click Create a new pricing rule from the home page.
  2. In the drop down, choose the type of rule that you want to create. You can compare SKUs in your rule to the Buy Box price, the lowest price, or based on sales units.
  3. Enter a rule name. This name should be short but descriptive enough to remember later; for example, “Match the Buy Box” or “Holiday low price rule.” Click Proceed to marketplace(s) selection.
  4. Select the checkbox for one or more marketplaces where you want the rule to apply. Click Save and continue to select rule parameters.
    Note: You will need to repeat the following steps 5 to 9 for each MP that you selected in step 4.
  5. Define the price action you want Automate Pricing to take. If you have selected Competitive Buy Box or Competitive Lowest Price in step 2, you can choose to match, beat, or stay above the Buy Box price or Lowest price.
  6. Define the amount by which you want the automatic price action to trigger, either as an amount or a percent.
    Note: You must enter a minimum value of at least 1% or 0,10 EUR, and the maximum percent you can enter is 90%.
  7. Select filters for your rule by selecting the check boxes next to each filter option. Filters allow you to identify the types of offers you want to compare. All Automate Pricing rules apply to offers on the same ASIN and condition. Additional examples of filters might include comparing to only FBA offers, or comparing to only offers from sellers with a seller rating within 5% of yours, or better.
  8. To confirm your rule functions as expected, read the Rule Summary for final confirmation. This will display below the filters, and state what your rule does.
  9. When you are finished with one marketplace, click Save this rule and your rule will be saved.
    Note: If you have selected to create this rule in more than one marketplace, expand the window for the next marketplace and repeat steps 5-9 until you have selected rule parameters for each marketplace selected in step 4.
  10. When you are finished, click Proceed to SKU selection to move to the next step. Until you assign SKUs to your rule, Automate Pricing will not change any prices on your SKUs.
Sign in to use the tool and get personalized help (desktop browser required). Sign In


Reach hundreds of millions of customers

Start selling on Amazon


© 1999-2020, Amazon.com, Inc. or its affiliates