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Transparency 2D barcode requirements

Some manufacturers now label their products with Transparency 2D barcodes to better track their inventory and ensure its authenticity. Your Transparency-enabled products for sale on Amazon must be appropriately labeled with Transparency codes. The Transparency-enabled ASINs you source from vendors must also include Transparency codes.

Click here to learn more about Transparency.

Identifying Transparency 2D barcodes on a product

Transparency 2D barcodes are affixed to the outer packaging of each individual unit of the product. Generally, it is square and printed in black and white. For example:






The Transparency code is a unique alpha-numeric identifier for each unit of a product. This can be available in 2 formats. It can be a 26 digit, alpha-numeric identifier beginning with AZ: or ZA: (e.g. AZ:L1Z2H38F4C5Q6R7E5K6Z1C2K3E; total length is 29 characters). It could also be a Serialized Global Trade Item Number or SGTIN (e.g. 0100376204200301214P1OZMT7D8B81EMF4WW4 ; total length is 38 characters).

You can scan the codes using a 2D barcode scanner or 2D data matrix barcode scanner mobile application. You can find examples of 2D barcode scanners by doing a quick search on the Internet using the keyword "2D barcode scanner". You can find examples of 2D data matrix barcode scanner mobile applications by searching for "2D barcode scanner" in your mobile app store.

How to identify Transparency enabled items on customer orders

You can identify Transparency-enabled items in two ways:

Transparency-enrolled ASINs are highlighted with a blue Transparency badge on the Manage Orders page in Seller Central. For these ASINs, you must provide Transparency codes when you confirm your shipment.

You can also go to Order Reports:


  1. On Order Reports, click the Add or remove order report columns link below the page title
  2. On Add or remove order report columns, under Optional columns, turn on the Transparency column

Once complete, the Transparency field will automatically display when you download your report.

If the value in this field ("is-Transparency") is set to “True” in the order report, you must upload Transparency codes for these ASINs when confirming the shipment.

Note: The number of Transparency codes you upload must match the number of Transparency-enabled items in your order. For example, if the quantity of Transparency-enabled products is 3, make sure to upload 3 unique Transparency codes.

When you retrieve order details in the Amazon Marketplace Web Service (MWS) API, use ListOrderItems API to identify orders with Transparency-enabled items. For additional information, please see ListOrderItems.

Use a Shipping Confirmation file to upload Transparency codes

Follow the steps below to download the file template in Seller Central.


  1. Go to the Orders tab, and select Upload Order Related Files from the drop-down
  2. Under 1. Prepare Your Shipping Confirmation File, click Download Template
  3. Once you have populated the template, click Choose File under 2. Upload Your Shipping Confirmation File

You can use this template to upload Transparency codes even if you confirmed your shipment in another tool, such as Amazon Marketplace Web Service (Amazon MWS) API or a third-party software.

Upload Transparency codes in Seller Central

Your Transparency-enrolled ASINs are highlighted with a blue Transparency badge on the Manage Orders page in Seller Central.

Follow the steps below to confirm, upload, and ship products with Transparency codes:


  1. Go to Manage Orders to identify the order with a Transparency badge.
  2. Click the order number to go to the Order details page.
  3. Click Buy shipping or Confirm shipment to open a new section at the bottom. Enter your Transparency codes in the new section at the bottom.
  4. At the bottom of the Order details page, there is a T logo right under the Qty field. Click the Enter Transparency codes link. Enter or scan Transparency codes in the text box.
  5. Once you have entered the code, you can proceed with shipping your order.

Confirm shipments and upload Transparency codes in MWS SubmitFeed API

If you confirm your shipments in Amazon MWS, you can use the SubmitFeed API to upload Transparency codes for orders with Transparency ASINs. For details, see SubmitFeed.

Purchase shipping and upload Transparency codes in MWS CreateShipment API

If you purchase shipping in Amazon MWS, you can use the CreateShipment API to upload Transparency codes for orders with Transparency ASINs. For more details, see CreateShipment.

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