In many product categories, you have the option of supplying a reference price that we sometimes display as a strikethrough price. These reference prices may be displayed in several places, including the product detail pages and search results for your products, to show savings to our customers.
A reference price may consist of:
If you do not have a RRP or a pre-discounted price that meets these criteria, make sure that you only provide one single selling price. If Amazon cannot verify a reference price you provide, we may suppress it.
The strikethrough price displayed for your Deal should display the price at which you made substantial sales of the product. If we consider that the Deal discount displayed is misleading, we reserve the right to cancel your Amazon Deal at any time to protect our customers.
You discounts must respect any legal minimum and maximum durations. For some of our EU Marketplaces this is a maximum of 30 calendar days. Allow intervals in-between discounts to ensure a good customer experience.