Your merchant token is a unique seller identifier used in AMTU, 3rd Party applications, and XML feeds to match up products that you upload with your seller account.
Note: You cannot share a merchant token with other sellers or use it for different seller accounts. It is unique to a given seller.
View your merchant token
To view your merchant token, complete the following steps:
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From your seller account, go to the Settings menu and select Account Info.
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In the Business Information section, select Merchant Token. The token is displayed at the bottom of the page.