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This article applies to selling in: Italy

Prime badge does not show on my SFP offers

If you are enrolled in Seller Fulfilled Prime and the Prime badge does not appear on Amazon, follow these steps to troubleshoot the issue:

  1. Confirm your SKU or ASIN is not displaying a Prime badge on the product detail page when viewing with a Prime customer account.
  2. If you turned the Prime badge off, confirm that the Enable/Disable Prime option is on by going to Settings, Shipping Settings, General Shipping Settings, and then Control Prime order volume.
    Note: Amazon might have temporarily disabled the Prime badge. In such cases, a notification is sent to the official email address with the details and in the Help Section, Case Log.
  3. Find your ASIN in your inventory and check which template it is assigned to. Verify that the ASIN is assigned to a Prime template.
  4. If the ASIN is assigned to a Prime template, confirm the region for which the Prime badge should show is included as part of the Prime regions in your template.
  5. Review the delivery promise for your offer. In some cases, we may remove the Prime badge when the delivery time does not meet Prime customers’ expectation of fast delivery times.
  6. If you still need help, contact Seller Support.

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