Vine invites the most trusted reviewers on Amazon to post opinions about new products to help their fellow customers make informed purchase decisions. Amazon invites customers to become Vine reviewers (called Vine Voices) based on the insightfulness of the prior reviews they published on their Amazon purchases. Participating selling partners can give free units of their products in order for this select group of Vine Voices. Participating in Vine helps build awareness of your product, boosts the sales of your slow and cold start ASINs, and helps customers make informed decisions about new products you offer.
To participate in Vine, you must be a Professional selling partner and be an authorized brand representative in the Amazon Brand Registry for the item that you want to enroll. Once you successfully enroll items into Vine, Vine Voices will have the opportunity to request these products.
We track the Vine Voices’ active participation and their contribution to Vine; only the most insightful reviewers get to remain in Vine.
In order to be eligible, the items you enroll must meet the eligibility requirements here, including the following criteria:
Furthermore, Vine products must have an image and a description. In addition to our general restrictions, products are excluded from Vine if they: