You can create an Automate
Pricing rule based on your sales performance. For example, you can create rules to
decrease or increase your price if your unit sales go below a certain threshold by the end
of a time interval you set, based on the following parameters:
Time interval to evaluate unit sales (options include once every 1, 7, 10, 14, or 30
Unit sales thresholds (above or
below) during the time interval
Percentage or monetary amount to decrease
or increase price
Minimum and maximum price for the SKU
To create a sales-based pricing rule, do the following:
Go to Pricing > Automate Pricing, then click Get
started. If you have already created a pricing rule and want to create
another, click Create a new pricing rule on the same page.
For the type of rule you want to create, choose Based on sales
units from the drop-down menu.
Enter a name for the rule. This name should be short but descriptive enough to remember
later; for example, “Sales below 10” or “Holiday Sales rule." Click Proceed to
Select the checkbox for one or more marketplaces where you want the rule to apply.
Click Save and continue to select rule parameters.
Note: You will need to repeat the following steps 5 to 9 for each MP that you selected in
Specify the unit sales thresholds on which you want to lower your price. For example,
you can choose to decrease your price if your unit sales drop below 10 in the past 14
days. In this example, the price decrease (if any) would take place on the 15th day.
Define the amount by which you want the automatic price action to trigger, either as a
monetary amount or a percentage. For example, if your unit sales
drop below 10 in the past 14 days, you could decide to decrease your price by 5% or €10
on the 15th day. Note that you must enter a minimum value of at least 1% or €0.10, and
the maximum percentage you can enter is 90%.
Choose how often you want to run this rule. The options for the time interval are once
at the end of every 1, 7, 10, 14, or 30 days.
To confirm your rule parameters, read the rule summary that appears below the filters.
For example, your rule summary might read “Once every 7 days, if sales are less than 10
units, the SKU price will decrease by 10%.
When you are finished with one marketplace, click Save this
Note: If you have selected to create this rule in more than one marketplace, expand the
window for the next marketplace and repeat steps 5-9 until you have selected rule
parameters for each marketplace selected in step 4.
When you are finished, select Proceed to SKU selection to move
to the next step Automate Pricing will not change any prices on your SKUs until you assign
SKUs to your rule.
In the Edit SKUs page for your new sales-based pricing rule, you must set a
minimum price for each SKU you add to the rule.
Note: You can also apply or remove SKUs in bulk from a sales-based pricing rule using the
Automate Pricing Regional file template once you create your rule in Automate Pricing.
To do this, follow the instructions on our Help page, Manage SKUs using Regional
Automate Pricing file