Sell on Amazon Sign In
This article applies to selling in: Italy

Compare prices off Amazon

The majority of Amazon customers purchase the Featured Offer (Buy Box) on the Product Detail page. Offers may be ineligible to be featured when they are not priced competitively compared to other retailers outside of Amazon (the Competitive Price). The Compare Prices Off Amazon feature, available when either creating a Competitive Buy Box rule or a Competitive Lower Price rule, allows you to automatically match the Competitive Price and increase your chance of being featured in the Buy Box and grow your sales on Amazon.

Here are a few examples of how this feature works:

  • For an offer repriced by a Match Buy Box rule with Compare Prices Off Amazon selected:
    • If your current offer price is 12 EUR, the Competitive Price is 10 EUR and the Featured Offer on Amazon is 11 EUR, then your offer will be repriced at 10 EUR to match the Competitive Price.
    • If your current offer price is 8 EUR, the Competitive Price is 12 EUR and there are no other offers below 12 EUR on Amazon, then your offer will be repriced at 12 EUR to match the Competitive Price.
  • For an offer repriced by a 0.10 EUR Higher than Buy Box with Compare Prices Off Amazon selected:
    • If your current offer price is 10 EUR, the Competitive Price is 13 EUR and the Featured Offer on Amazon is 12 EUR, then your offer will be repriced at 12.10 EUR to stay 0.10 EUR above the Featured Offer price.
  • For an offer repriced by a Lowest Price rule with Compare Prices Off Amazon selected:
    • If your current offer price is 20 EUR, the Competitive Price is 18 EUR and the Lowest Price on Amazon is 19 EUR, then your offer will be repriced at 18 EUR to match the Competitive Price.

You can track competitive price triggers through the Price History link accessible from the Manage SKUs page of Automate Pricing.

Note: Selecting this feature does not guarantee that you will be the Featured Offer. You can choose to turn on or off this rule attribute at any time.
Sign in to use the tool and get personalized help (desktop browser required). Sign In


Reach hundreds of millions of customers

Start selling on Amazon


© 1999-2020, Amazon.com, Inc. or its affiliates