Amazon Outlet is becoming the go-to place for customers to shop for markdowns, overstock deals, and clearance products. Outlet’s wide selection includes everything from automotive products and electronics to clothing, toys and more. For sellers, Outlet deals and sales can help increase sell-through, improve cash flow, optimize inventory levels, and reduce total storage fees.
Amazon Outlet allows you to review deal recommendations in the Manage Excess Inventory tool in Seller Central. You can also create deals in the tool to be featured on the Outlet page once approved by Amazon.
Sellers submit promotional offers with a minimum discount of 20% via the Create Outlet deal link in the Managed Excess Inventory tool. Selected deals are featured on the Outlet page for a fixed period of two weeks. There are no additional fees for Outlet and only standard fulfillment and referral fees apply. The required discount will vary based on customer demand and other factors.
To be eligible for Outlet, you must have a Professional seller account, and an overall rating of at least 3.5 stars.
For ASINs to be eligible for listing on Outlet, they must meet the following criteria:
On the Manage Excess Inventory page, you can see which of your eligible products Amazon has recommended for Outlet, based on customer demand and other factors. A message under the item’s current price will show whether it is Outlet deal eligible (submit by creating an Outlet deal). Additionally, the drop-down menu to the right of the Buy Box Price should automatically default to "Create Outlet deal."
To create an Outlet deal, follow these steps:
The message Outlet deal submission successful will appear if your deal was submitted correctly. If you see the message Maximum deal price is €x, change your deal price so it is less than or equal to the maximum.
When an approved Outlet deal starts, the price of the item will automatically change to the deal price. When the deal ends, the price will automatically change back to the price it was before the promotion.
If you raise the price above the maximum deal price during your Outlet promotion, the deal will be canceled. Your eligibility to participate in future Outlet deals may be affected.
You can check your deal submission results, deal start and end dates, and deal status in the Outlet Deals report.
You can cancel an Outlet deal submission before Amazon completes its review.
Outlet deal discounts can be combined with coupons you are offering on that product at the same time. For example, if your Outlet deal offers a 50% discount on a €100 ASIN and you also have a 5% off coupon running at the same time for the same ASIN, the total discount would be €55.
The Create Outlet deal button is a recommendation filter that will remain on the Manage Excess Inventory page even if there are no deals currently eligible for Outlet.
The reasons for Amazon not approving an Outlet deal submission include but are not limited to the following:
Before looking for your ASIN on the Outlet page, confirm the status of your submitted deal by checking the Outlet deal report. If the status of the ASIN is Submitted or Ended, your ASIN will not appear on Outlet. If the status is Running, your ASIN should appear on Outlet.
To search for your ASIN on Outlet, select any applicable category of your product and look for your offer among the available deals. Search all applicable categories.
The placement of products on Outlet is based on customer preference.
If you still cannot find your deal, it may have been removed after approval for not meeting guidelines.
Your Outlet deal may be removed after approval for a variety of reasons, including but not limited to:
No, you may not limit the quantity for Outlet.
You can view the performance of your participating ASIN by tracking it during its deal runtime.
You can check the runtime of your deal through the Outlet Deals report.
To ensure the price drops automatically on your deal’s scheduled start time, please either pause or delete any automatic pricing rules you may have on your ASINs. Minimum deal prices that are set higher than the Outlet deal price can create issues with the automatic price drop and affect your ASIN's participation in Outlet Deals. If the price fails to drop due to these pricing rules, or the price increases, the deal will be canceled without notice.
To pause your pricing rule, go to the Pricing tab on Seller Central and select Automatic Pricing from the drop-down list. Select Take Action Pause Rule. You can resume a paused rule at any time by selecting Take Action Delete Rule. To permanently delete a pricing rule, go to the Automate Pricing homepage, then click Take action Delete Rule.