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This article applies to selling in: Italy

Enter encoding information for devices capable of receiving a TV signal

To comply with Italian law, all new and existing products offered in our Italian store capable of receiving TV signals must be equipped with the HEVC MAIN 10 encoding (also known as HEVC H265). The product detail page of these listings must also indicate this encoding.

This mandate applies to the following products::

  • Televisions (all)
  • AV Receivers (for example, decoders and set top boxes)
  • PC monitors capable of receiving TV signal
  • Video projectors capable of receiving TV signal

To add this information for your listings, you must update the video_encoding field on Seller Central following the steps provided below.

Enter encoding information to existing listings

For instructions on how to edit your existing listings, consult our Inventory file templates and Product types and attributes help pages. To enter the required encoding information in the template, follow these steps:

  • For each TV within the TELEVISION Product Type (PT), for each PC Monitor with a TV receiver within the MONITOR PT, and for each AV receiver, decoder, and set top box in the AV_RECEIVER PT, confirm that the device is equipped with the HEVC Main 10 encoding by selecting HEVC Main 10 from the drop-down menu of the video_encoding field. As an alternative, you can clearly state that the product is equipped with the HEVC Main 10 encoding in the detail page.
  • If your device is equipped with additional encodings, you can add these encodings in the second video_encoding field.
  • For all other existing listings that aren't categorized by the product types listed in the bulleted list above, make sure that their current categorization is correct. If the categorization is incorrect, apply the relevant changes so that these products are listed in the correct category and that the encoding HEVC Main 10 (if applicable) is indicated according to the above guidelines. As an alternative, you can clearly state that the product is equipped with the HEVC Main 10 encoding in the detail page.

Enter encoding information to new listings

For instructions on how to create new listings, consult our Inventory file templates and Product types and attributes help pages. To enter the required encoding information in the template, follow these steps:

  • For TVs within the TELEVISION PT, confirm that the device is equipped with the HEVC Main 10 encoding by selecting HEVC Main 10 from the drop-down menu of the first mandatory video_encoding attribute. You can add any additional encodings in the second optional video_encoding attribute.
  • For PC monitors with a TV receiver within the MONITOR PT, and for decoders and set top boxes in the AV_RECEIVER PT, confirm that the device is equipped with the HEVC Main 10 encoding by selecting HEVC Main 10 from the drop-down menu of the first optional video_encoding attribute. You can add any additional encodings in the second optional video_encoding attribute.

The sale of TVs, PC monitors with a TV receiver, and AV receivers that do not comply with these requirements will not be allowed in our Italian store.

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