Amazon’s policies require that certain safety products sold through Amazon meet specified certification standards. This material is for informational purposes and you should not take it as a substitute for legal advice. We encourage you to consult your legal counsel for any concerns about the laws and regulations concerning your product. This material only reflects the position at the date of writing and requirements across the EU and in the UK and may change – particularly in light of the developing position with Brexit. You should refer to current UK Brexit guidance about your products (see below) to learn more about changes that may affect you following the end of the transition period.
On this page, you will find:
We distinguish between three product types in this category
Food intended for use by infants during the first months of life and satisfying all the nutritional requirements of such infants until the introduction of appropriate complementary feeding. Usually, the age range for this type of product is 0-6 months. These can be in powder form or ready to drink versions. The labelling needs to clearly define and differentiate infant formula intended for babies of this age range [0-6 months]
Food intended for infants when appropriate complementary feeding is introduced [i.e., from 6 months onwards] and which constitutes the principal liquid element in a progressively diversified diet of such infants. These can be in powder form or ready to drink versions. The labelling needs to clearly define and differentiate infant formula intended for babies of this age range [6 months+]
These products are able to satisfy infant nutritional needs and are used by infants during weaning and by young children as a supplement to their diet and/or for their progressive adaptation to ordinary food. These can be in various formats, such as pouches, jars, packets and can range from meals to snacks / biscuits etc.
You need to send an email with two documents as detailed below to product-compliance-it@amazon.it
Please note that you must satisfy both requirement 1 and 2.
Infant formula
Document type | Required documentation |
REQUIREMENT 1 Pre–market notification |
Please submit proof of submission or receipt of local authority pre-market notification for every infant formula product that you intend to sell / are selling [proprietary information about the formulation may be redacted]. OR Please submit an official brand owner letterhead of guarantee that contains the product name and addresses of manufacturing locations, and assurances that the formulas have been notified as required by EU Regulations. |
REQUIREMENT 2 GFSI / HACCP certification |
Please submit the current GFSI certificate(s) Global food Safety initiative for the manufacturer from an accredited 3rd party certification body applicable to all the products you intend to sell / you are selling. OR Please submit the current HACCP certificate Hazard Analysis Critical Control Point for the manufacturer from an accredited 3rd party certification body applicable to all the ASINs you intend to sell / you are selling. |
Follow On Formula and Baby Food
Document type | Required information |
REQUIREMENT 1 GFSI / HACCP certification |
Please submit the current GFSI certificate(s) Global food Safety initiative for the manufacturer from an accredited 3rd party certification body applicable to all the ASINs you intend to sell / you are selling. OR Please submit the current HACCP certificate Hazard Analysis Critical Control Point for the manufacturer from an accredited 3rd party certification body applicable to all the ASINs you intend to sell / you are selling. |
REQUIREMENT 2 ASIN list |
Please submit an excel file with a list of the follow on formula and baby food products detailing the name of the manufacturer for each ASIN. All the ASINs must be labelled in the local language of the store you are applying for and must be covered by a valid GFSI / HACCP certificate. |
Please send an email that includes all the information listed above to product-compliance-it@amazon.it
It is your responsibility to comply with food safety legislation. The following material is not intended as legal advice. Amazon encourages you to consult your legal counsel if you have questions about the laws and regulations concerning your product.
For food intended for infants and young children, you must also comply with the following legal requirements. For information on general requirements for food products refer to the Food and Beverage Help page
It should be noted that the following requirements are mainly applicable for infant and follow-on formula. Food intended for young children is regulated at a national level. Please refer to the Food and Beverage Help page for more information.
Infant formula shall comply with the compositional requirements according to Annex I of Delegated Regulation (EU) No. 2016/127 and follow-on formula shall comply with compositional requirements according to Annex II.
For the composition of both product types, the values for amino acids according to Annex III need to be taken into account as well.
Infant formula and follow-on formula shall not contain residues at levels exceeding 0,01 mg/kg per active substance or exceeding levels for specific active substances listed in Annex IV of Delegated Regulation (EU) No. 2016/127.
Before placing infant formula on the market, the food business operator shall notify the competent authority of each Member State. This requirement is also applicable for follow-on formula manufactured from protein hydrolysates or follow-on formula containing other substances than those listed in Annex II.
Additional to the obligations of the Food Information for Consumers Regulation (FIC) infant formula and follow-on formula need to comply with the following labelling requirements of Delegated Regulation (EU) No. 2016/127.
Product entirely manufactures from cow or goat’s milk proteins: “Infant milk” or “Follow-on milk”
Statements on food intended for infants and young children shall never discourage breast-feeding.
Nutrition and Health claims shall not be made for infant formula. Point-of-sale advertising to induce sale of infant formula is also not permitted.
Listing food intended for infant or young children without Amazon’s approval and failing to comply with legal requirements will result in the removal of listings.
Products first made available in the UK or EU on or before December 31, 2020 should comply with the EU requirements set out above. Products that are first made available in the EU or UK on or before December 31, 2020 can continue to circulate until they reach their end user and do not need to comply with the changes that take effect from January 1, 2021. You can retain evidence of when products were first made available in the UK or EU by keeping documents including contracts of sale, invoices, and documents concerning the shipping of goods for distribution.
After the end of the Brexit transition period there will be different provisions for Great Britain (England, Scotland, and Wales, “GB”) and Northern Ireland. You can read more about the position in Northern Ireland (“NI”) below . For products first made available in Great Britain (England, Wales, and Scotland) after December 31, 2020, you need to send an email with two documents as detailed below to product-compliance-uk@amazon.co.uk
Please note that you must satisfy both requirement 1 and 2.
Infant formula
Document type | Required documentation |
REQUIREMENT 1 Pre –market notification |
Proof of submission or receipt of local authority pre-market notification for every infant formula product that you intend to sell/ are selling [proprietary information about the formulation may be redacted]. OR Please submit an official brand owner letterhead of guarantee that contains the product name and addresses of manufacturing locations, and assurances that the formulas have been notified as required by UK Legislation. |
REQUIREMENT 2 GFSI / HACCP certification |
Please submit the current GFSI certificate(s) Global food Safety initiative for the manufacturer from an accredited 3rd party certification body applicable to all the products you intend to sell / are selling. OR Please submit the current HACCP certificate Hazard Analysis Critical Control Point for the manufacturer from an accredited 3rd party certification body applicable to all the ASINs you intend to sell / are selling. |
Follow On Formula and Baby Food
Document type | Required information |
REQUIREMENT 1 GFSI / HACCP certification |
Please submit the current GFSI certificate(s) Global food Safety initiative for the manufacturer from an accredited 3rd party certification body applicable to all the ASINs you intend to sell / are selling. OR Please submit the current HACCP certificate Hazard Analysis Critical Control Point for the manufacturer from an accredited 3rd party certification body applicable to all the ASINs you intend to sell / are selling. |
REQUIREMENT 2 ASIN list |
Please submit an excel file with a list of the follow on formula and baby food products detailing the name of the manufacturer for each ASIN. All the ASINs must be labelled in local language of the store you are applying for and must be covered by a valid GFSI / HACCP certificate. |
Please send an email that includes all the information listed above to product-compliance-uk@amazon.co.uk
For food intended for infants and young children, you must also comply with the following legal requirements. For information on general requirements for food products refer to Food and Beverage Help page
It should be noted that the following requirements are mainly applicable for infant and follow-on formula. Food intended for young children is regulated at a national level. Please refer to Food and Beverage Help page for more information.
Infant formula and follow-on formula shall comply with the compositional requirements of The Infant Formula and Follow on Formula Regulations 2007. For the composition of both product types, the values for amino acids in the regulation need to be taken into account as well.
Infant formula and follow-on formula shall not contain residues at levels exceeding 0,01 mg/kg per active substance or exceeding levels for specific active substances listed in The Infant Formula and Follow on Formula Regulations 2007.
Before placing infant formula on the market, the food business operator shall notify the Department of Health & Social Care. This requirement is also applicable for follow-on formula manufactured from protein hydrolysates or follow-on formula containing other substances than those listed in the Infant Formula and Follow on Formula Regulations 2007.
As well as the obligations of the Food Information Regulations 2014 infant formula and follow-on formula need to comply with the following labelling requirements of Infant Formula and Follow on Formula Regulations 2007.
Statements on food intended for infants and young children shall never discourage breast-feeding.
Nutrition and Health claims shall not be made for infant formula. Point-of-sale advertising to induce sale of infant formula is also not permitted.
Listing food intended for infant or young children without Amazon’s approval and failing to comply with legal requirements will result in the removal of listings.
Please note that different rules will apply in Northern Ireland (NI) from January 1, 2021 as a result of the Northern Ireland Protocol. In particular:
The relevant authority for authorising health claims in Northern Ireland is the Department of Health
The UK Government has released guidance on selling products in GB and NI after Brexit. We encourage you to visit the following UK government website for guidance on changes that may affect you from January 1, 2021:
Additional Information
We encourage you to visit the Business Companion website, which contains guidance on UK product compliance rules:
As part of our ongoing efforts to provide the best possible customer experience, starting on September 28, 2020 , Amazon is implementing additional requirements for infant formula, follow on formula and baby food.
Approved sellers will receive an email notification from Amazon confirming you are approved to sell food intended for infants and young children.
Global Food Safety Initiative (GFSI) is an industry-driven, globally accepted set of food safety standards for vendors. Food manufacturer certified against the GFSI audit schemes are “GFSI certified” and typically meet the requirements of most retailers.
HACCP stands for Hazard Analysis and Critical Control Point. It is an international standard defining the requirements for effective control of food safety. Food manufacturers certified against HACCP requirements by a 3rd party meet the Amazon food safety bar.