You can view how your price compares to other prices on Amazon or outside of Amazon in the
Pricing Status section of the Price + Shipping column on the Manage
Inventory page. This column will compare your price to:
Featured Offer, which is the offer at the top of a product detail page. Customers can 'buy
now' or add it to their shopping carts. Sellers must meet performance-based requirements,
including pricing competitively, to be eligible to compete for Featured Offer placement. For
more information, visit How the
Featured Offer works.
Competitive price, which is the lowest price for the item from other major retailers
outside Amazon. It does not include prices from other sellers in the Amazon store. To be
considered competitively priced, your Price + Shipping must be less than or equal to the
competitive price. For more information, visit Pricing Health.
Lowest price, which is the current lowest price on Amazon for this product. Current lowest
price is based on your Manage Inventory preferences page, which allows
you to compare offers using the following variables: listing condition, fulfillment method,
feedback rating, and handling time.
For each of these prices, you will see a green check mark if your price is less than or equal
to the respective price. If your price is higher than the respective price, you will see a red
We reserve Featured Offer placement for seller offers that maintain
our customer experience standards, including timely shipping, competitive pricing, accurate
listing, and prompt delivery. For your offer to be eligible to be a Featured Offer on the
page, you need to meet the qualifying criteria