For a consolidated list of resources, go to Responsible Person resource hub.
Since July 16, 2021, a new EU regulation on product safety (the “Market Surveillance Regulation (EU) 2019/1020”) has been in effect. This new regulation requires CE-marked products to have someone present in the European Union acting as the point of contact for product compliance (a “Responsible Person”).
This page outlines what is changing and offers some guidance on what you can do to comply with the changes. This material is for informational purposes only. It is not intended as legal advice. If you have questions about the laws and regulations concerning your products, we encourage you to consult your legal counsel.
If you sell CE-marked products that are manufactured outside of the EU, your products are required to have a Responsible Person in the EU. CE-marked products in the EU that are without an EU Responsible Person and sold after July 16, 2021, are illegal to sell and will be prevented from sale on Amazon stores in the EU.
Your CE-marked products are required to be labeled with the contact information of the Responsible Person. This labeling can be done on the product, its packaging, the parcel, or an accompanying document.
The first step is to confirm that your products are subject to CE-marking legislation. Common examples of products that are required to be CE-marked include toys, electronics, personal protective equipment, machinery, construction products, gas appliances, recreational and personal watercraft, pressure vessels, and measuring equipment. All CE-marked products are covered by this rule except for medical devices, explosives for civil uses, and certain lifts and cableway installations.
If you are unsure whether the products you sell are required to be CE-marked or not, reach out to your supplier or legal counsel to investigate further.
The EU Market Surveillance Regulation does not apply in Great Britain (England, Scotland, and Wales). It applies in Northern Ireland, under the Northern Ireland Protocol. Therefore, you are required to appoint a Responsible Person for sales in Northern Ireland, as you would be for sales in the EU. If you are a brand owner based in Northern Ireland, it may be possible to appoint yourself, or another entity based in Northern Ireland, as a Responsible Person.
If you are the brand owner of CE-marked products (other than medical devices, explosives for civil uses, and certain lifts and cableway installations), we recommend that you take the following steps:
Amazon needs to collect the contact information of the Responsible Person for non-EU brands or ASINs using FBA. Amazon has enabled a dashboard in Seller Central to allow you to declare the EU Responsible Person for your brand or ASINs, as well as a page to help you with the completion of information. If you do not use FBA, Amazon will not ask you for this information at this time, but ensure you take the appropriate steps to add the Responsible Person information to your CE-marked products, their packaging or an accompanying document.
If you use FBA and would like to learn more about completing your Responsible Person information, go to Responsible Person dashboard.
The dashboard lists the CE-marked ASINs that you sell. We encourage you to review them and ensure there is a Responsible Person for each ASIN.
If your products do not have a Responsible Person, we recommend talking to your upstream suppliers to appoint a Responsible Person as your ASINs missing this information will be blocked from sale.
An EU Responsible Person can be one of the following:
The Responsible Person is required to do the following:
In addition, the contact information of the Responsible Person is required to be displayed on the product or its packaging, the parcel, or an accompanying document.
Yes. Amazon offers a Responsible Person service for non-EU manufacturers, brand owners and authorized resellers (authorized by the brand to sell in the EU) using Fulfillment by Amazon. For details on eligibility, pricing, and terms and conditions, go to this page.
The EU Regulation 2019/1020 on Market Surveillance and Compliance of Products, published on June 20, 2019, sets out a framework aimed at increasing accountability for product safety and technical compliance, as well as enforcement of technical compliance breaches.
We strongly encourage you to visit the European Commission’s website for more information on EU Regulation 2019/1020 on Market Surveillance and Compliance of Products: