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Search Catalog Performance Dashboard

Note: Brand Analytics is a brand benefit; available only to sellers who own a brand. You must be internal to the brand and responsible for selling the brand in the Amazon store. If you are not able to access Brand Analytics, go to Brand Benefit Eligibility and click Review my eligibility to correct your status and gain access to all your brand benefits including Brand Analytics.

If you see an error message stating “You do not have permissions to access this page,” request that your Primary Account Administrator grant you permissions to “Amazon Brand Analytics” in the Global User Permissions page.

The Search Catalog Performance Dashboard tells brand owners, how the ASINs in their catalog are performing throughout the sales funnel, with an emphasis on search performance.

What information is contained in the Search Catalog Performance Dashboard?

The Search Catalog Performance Dashboard displays metrics on how customers interact with your products through the search shopping journey. These metrics include search impressions, clicks, add-to-cart, and purchases.

Each row of the report represents the performance of an ASIN in your catalog, aggregated across all queries, for a selected time period. The total number of products vary based on your catalog size.

Each metric value includes organic and Sponsored Products originating from the search results page for all customers. It excludes traffic from widgets on the search page such as "Top Rated," or "New Arrivals."

How do I report ASINs that do not belong to our brand or missing ASINs from the dashboard?

To report ASINs that do not belong to your brand or missing ASINs, open a case with Brand Registry. Include your seller ID, brand name, and list of impacted ASINs.

What does “-” value mean?

The metric value of "-" means that the data is unavailable. This occurs when data has not been captured for the selected time period, or if the metric has been newly added.

How are impressions calculated? What actions are included or excluded as an impression?

An impression is counted every time the ASIN is displayed in the search results page. For more information on precise definitions for each dashboard metric, go to Metric Glossary.

Why do these metrics not match the metrics I see in other dashboards?

The metrics in the Search Catalog Performance Dashboard do not replace metrics found in other Amazon reports, including advertising dashboards. The purpose of this dashboard is to highlight your brand’s performance in search, and thus, all metrics are specific to search. Since dashboards may attribute and define customer actions in different ways, we do not recommend comparing the metric names of data across different dashboards.

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