Sell on Amazon Sign In
This article applies to selling in: Italy

Pre-defined Automate Pricing Rules

Pre-defined Automate Pricing Rules

To make it easier for you to automate your pricing decisions with Automate Pricing, Amazon has created pre-defined rules for you. Simply add SKUs to a pre-defined rule to start repricing.

What is the Competitive Price Rule by Amazon?

The Competitive Price rule by Amazon is a rule that offers pre-defined configurations recommended by Amazon to increase your likelihood of being the Featured Offer. The Featured Offer is the offer selected when the customer clicks the ‘Add to Cart’ button on the product detail page. The Competitive Price rule matches the Featured Offer price for the same ASIN and condition and also compares with prices from retailers outside Amazon. In addition, it will continue to reprice after you update prices elsewhere.

Note: You cannot edit or delete pre-defined pricing rules.

To edit a pre-defined rule, create a new pricing rule here.

Sign in to use the tool and get personalized help (desktop browser required). Sign In


Reach hundreds of millions of customers

Start selling on Amazon


© 1999-2020, Amazon.com, Inc. or its affiliates