Sell on Amazon Sign In
This article applies to selling in: Italy

FBA New Selection program

Starting April 1, 2020, participants in the FBA New Selection program can qualify to get free monthly storage, free removals, and free returns processing on eligible ASINs that are new to FBA across Amazon’s European marketplaces—United Kingdom, Germany, France, Italy and Spain. In addition, participants who are new to FBA can qualify to get an €90 discount on Amazon Partnered Carrier shipping.

If you want to participate, you must enroll in the program. After you enroll, Amazon will determine whether you qualify for the fee waivers based on the eligibility criteria below. (Participants in the monthly storage and removal fee promotion ending March 31, 2020, are included automatically in the new program.)

By participating in the FBA New Selection program, you agree to the terms and conditions below.

Important: Enroll now

Program details

  • Limited to new-to-FBA parent ASINs: Sellers enrolled in the program can take advantage of the fee waivers on up to 500 parent ASINs that are new to FBA across Amazon’s European marketplaces—United Kingdom, Germany, France, Italy and Spain. The 500-parent-ASIN limit will be reset annually on January 1.
  • Free monthly storage: No monthly storage fees for the first 50 units of each new parent ASIN for 90 days after the first unit is received at an Amazon fulfillment center. If you are not in the Pan-European FBA program, you will receive this benefit based on the first country in which you send units of your new ASIN to a fulfillment center. Sellers in Pan-European FBA can send inventory to fulfillment centers in any of the Amazon European marketplaces and get the monthly storage fee waived for the first 50 units combined across these marketplaces.
  • Free removals: Sellers can remove any of these first 50 units within 180 days after the first inventory-received date with no FBA removal fees.
  • Free returns processing for four product categories: For Clothing & Accessories, Shoes & Bags, Jewelry and Watches, Amazon will waive return processing fees for up to 50 units of each parent ASIN. Returned items must be received at a fulfillment center within 120 days of the first inventory-received date.
  • €90 inbound transportation charge discount (new FBA sellers only): For eligible sellers who are new to FBA and who enroll in the FBA New Selection program, we will waive the first €90 in inbound transportation charges through the Amazon Partnered Carrier program. ASINs do not have to be new to FBA to get this discount.
Note: Due to Brexit, as of January 1, 2021, Amazon is unable to return inventory across the border between the UK and EU. To remove inventory from UK fulfillment centers, you will need to input a valid UK address. To remove inventory from EU fulfillment centers (Germany, France, Italy, Spain, Poland, Czech Republic), you will need to input a valid EU (i.e. excluding UK) address. Click here to learn more.

Seller eligibility

Professional sellers with no inventory storage limit, in accordance with the FBA inventory storage limits policy, will be eligible to receive program benefits.

When the program starts April 1, 2020, Amazon will review the storage limit status of sellers who have enrolled in the program to see if they meet the eligibility requirements. For sellers who enroll after April 1, Amazon will assess their eligibility at the time of enrollment.

The eligibility status of enrolled sellers will be updated on January 1, April 1, July 1, and October 1 each year, based on their storage limit status. Once an enrolled seller is confirmed as eligible for the program , that seller will remain eligible until the next January 1 assessment even if their storage limit status changes before that date. However, enrolled sellers who have a storage limit as of the next January 1 assessment will be removed from the program.

Sellers who have enrolled but who are not eligible to receive program benefits because they have a storage limit will become eligible on the next quarterly assessment date if they no longer have a storage limit at that time.

Enrolled sellers must be eligible for the program on the date that their first new-to-FBA ASIN is received at the fulfillment center in order for that ASIN to qualify for the program's free monthly storage, free removals, and free return processing benefits.

ASIN eligibility

Only standard-size ASINs are eligible for the program.

Parent ASINs must not have been previously enrolled in FBA within the past 180 days.

Parent ASINs must be new to FBA across Amazon European marketplaces (United Kingdom, Germany, France, Italy and Spain).

ASINs in Media categories and used items are not eligible. Media categories are Books, DVDs, Music, Software & Computer/Video games, Video, Video game consoles, and Video game accessories.

To be eligible for free returns processing, an ASIN must be in the Clothing & Accessories, Shoes & Bags, Jewelry or Watches category.

Tip: Use our product search tool to see if your ASIN is new to FBA across Amazon’s European marketplaces.

For more details, see the Program terms and conditions section below.

Frequently asked questions

Am I limited to sending 50 or fewer units to fulfillment centers?

No, you can send in as many units as you like. However, only the first 50 units of each eligible ASIN that are received at fulfillment centers will qualify for the fee waivers.

If I create more than 500 new-to-FBA parent ASINs, can I remove some from my eligible ASINs list?

No, only the first 500 new-to-FBA parent ASINs that you create will qualify for the fee waivers. Any new ASINs you create after the first 500 will not qualify. However, the 500-parent-ASIN limit will be reset on January 1 each year.

I’m a new FBA seller. If my first inbound shipment charge is less than €90, will the rest of the discount be applied to later shipments?

Yes. We will waive the first €90 in Amazon Partnered Carrier inbound shipment charges for sellers new to FBA. For example, if a discount of €70 is applied to your first shipment, the inbound transportation charge for your second shipment will be discounted by €20. The discount applies only to inbound shipment charges through the Amazon Partnered Carrier program.

Can I test an ASIN in one European marketplace if it already exists in a different one?

No. ASINs you create must be new across all Amazon European marketplaces—United Kingdom, Germany, France, Italy and Spain—to be eligible for this promotion. ASINs that already exist and are sold through FBA in another European marketplace are not eligible for this promotion.

Can I test a new ASIN in two countries, for example in the UK and Germany?

Sellers who participate in the Pan-European FBA program can test an ASIN across European marketplaces at one time. However, sellers who do not participate in the Pan-European FBA program can test an ASIN in only one European marketplace. In either case, the ASIN must be new to FBA in all five of Amazon’s European marketplaces.

If my ASINs are EAN exempt or do not have an EAN number, will they still qualify for the promotion?

Yes, if the created ASINs meet all the eligibility criteria and adhere to the ASIN creation policy, they will qualify to get the benefits.

Program terms and conditions

The English version of these terms and conditions is the definitive legal version. Translations into German, French, Italian, Spanish, Chinese, Japanese and Korean are available for your ease of reference only.

The following terms and conditions (these “Terms”) supplement the Amazon Services Europe Business Solutions Agreement, including the FBA Service Terms, and govern your participation in the FBA New Selection Program (the "Program"). Unless otherwise provided in these Terms, all capitalized terms are as defined in the BSA and the FBA Service Terms. By participating in the Program, you agree to these Terms.

  1. The Program starts on April 1, 2020 and is available in the Amazon European marketplaces of the United Kingdom, Germany, France, Italy and Spain.
  2. Only Professional Sellers are eligible for the Program. Your participation in the Program is subject to Amazon’s approval.
  3. "Eligible Sellers" means: Professional Sellers who do not have storage limits based on Amazon inventory storage limits policy.
  4. "Eligible ASIN" means one of the first 500 ASINs you create for FBA after you are enrolled in the Program that is:

    1. New to FBA across Amazon European marketplaces (United Kingdom, Germany, France, Italy and Spain);
    2. A parent ASIN not previously enrolled in FBA within the past 180 days;
    3. Not a Media Product or used item;
    4. Standard size; and
    5. Received at an Amazon fulfillment center after the Program start date April 1, 2020.
  5. To be eligible for free returns processing, an ASIN must be in the clothing, jewelry, shoes, bags, or watches category and meet the Eligible ASIN criteria specified above.
  6. The Eligible ASIN limit (500 parent ASINs) will be reset January 1 each year.
  7. Eligible ASINs exclude:
    1. New child ASINs created under a parent ASIN that already exists on FBA;
    2. Oversize products; and
    3. Media and used items.
  8. Seller must be enrolled in the Program before an ASIN’s first inventory-received date at an Amazon fulfillment center for the ASIN to qualify for monthly storage, removal, and return processing fee waivers.
  9. To be eligible for the discount on the inbound shipment charge, sellers must:
    1. Be new to FBA (have not sent inventory to FBA in the past);
    2. Send their first shipment to a fulfillment center after April 1, 2020;
    3. Be enrolled in the FBA New Selection program before sending their first shipment to a fulfillment center; and
    4. Use an Amazon Partnered Carrier to send their shipment to a fulfillment center.
  10. For each Eligible ASIN, FBA will waive monthly storage fees for the first 50 units received at Amazon fulfillment center, for up to 90 days after the first inventory-received date. Sellers can remove of any of those first 50 units within 180 days after the first inventory-received date, with no FBA removal fees.
  11. For Clothing & Accessories, Shoes & Bags, Jewelry and Watches only, FBA will waive return processing fees for up to 50 units of each eligible parent ASIN. Returned items must be received at a fulfillment center within 120 days of the first inventory-received date.
  12. A parent ASIN and variations of it (child ASINs) are considered one ASIN for determining the first 50 units of each eligible ASIN.
  13. Amazon may change or cancel the Program at any time by giving you 30 days' prior written notice.
  14. Participation in the Fulfillment by Amazon Program is subject to the FBA Service Terms and policies in the BSA. These Terms will terminate automatically upon any termination of the BSA or the FBA Service Terms.
  15. You acknowledge that storing units in an additional country to your home marketplace country will trigger additional VAT obligations for your business and may trigger other reporting requirements such as Intrastat. You will be responsible for the collection and payment of your taxes together with the filing of all relevant returns where required.
Last updated: September 9, 2020
Sign in to use the tool and get personalized help (desktop browser required). Sign In


Reach hundreds of millions of customers

Start selling on Amazon


© 1999-2020, Amazon.com, Inc. or its affiliates