Customers trust that they can always buy with confidence on Amazon. As a seller on the Amazon
website, you have to make sure that both you and your products comply with all applicable laws
and Amazon policies (including your seller agreement, the category, product, and the content
Review the "Examples of Permitted and Prohibited Listings by Category" and the "Restrictions
Affecting All Products" sections shown in the Seller Central Help (search for Category,
Product and Content Restrictions) before listing a product on Amazon.
As there are significant product compliance and regulatory differences between regions, it is
important that international sellers are aware of local laws, regulations, and Amazon policies
in each Marketplace in which they intend to sell.
Category, Product and Content Restrictions
Restrictions sur les catégories, les produits et les contenus
Restricciones sobre categorías, productos y contenidos
Restrizioni su categorie, prodotti e sostanze
The purpose of this guide is to explain how to exclude or delete products from the
international catalogue(s) (that is Out of home Marketplace).
Select the Marketplace and consolidate the products to be deleted.
Exclude the products that have to be deleted from the Build International Listings
tool (BIL), which automatically synchronizes the home Marketplace with International
catalogues to stop the products from getting re-created automatically.
Delete all the products from the relevant catalogue.
Annex: Example of
deletion following a Performance Notification request (Restricted Product).
I. Select Marketplace and consolidate the products to be deleted
If you sell only in your home country, you will have a single catalogue under the Inventory
Management section within Seller Central (SC).
However, if you sell internationally across Europe, you will have five catalogues (your
home country and four other European Marketplaces).
Note: When deleting products, first decide the catalogue from which you want to delete the
Navigate to the target Marketplace in SC by selecting the
Merchant from the dropdown button in the Marketplace
You can change your preferred language by clicking the Language
Identify the SKUs of the products you want to delete (you can use the Inventory
Management tab in SC or any other inventory management tool you use).
Copy and paste the SKUs to be deleted into a blank Excel file.
II. Exclude products from BIL (automatic synchronization)
When BIL (Build International Listings) is active, it takes your home country
catalogue/listings as a starter and synchronizes all available offers, creating offers
internationally in the other four European marketplaces.
In order to avoid the re-creation abroad when products are deleted, those products have to
be excluded from the BIL automatic synchronization system.
Copy all the SKUs to be deleted (column A) from the Excel file.
Navigate to Seller Central > Inventory > Sell Globally > Build International Listings
> Manage Exclusions.
Paste the SKU column into the ''Exclude offers in the selected target marketplace''
cell and click ''Exclude offers''.
III. Delete the Products
Products can be deleted one-by-one under ''Manage Inventory'' or in bulk (highly
recommended if you have to delete + more than 10 listings) as explained below:
Get the Listing Loader file in order to delete the products in
bulk. Go to Inventory > Add Products via
Upload > Download an Inventory file >
Inventory files (last section in the bottom) >
Product Matching only > Inventory Loader
(blue link) > Click here and download.
In the file, go to the Template tab, paste all the SKUs to be
deleted in column A and type ''x'' in the column add-delete (column I).
Save the file in the Text (tab delimited) format.
Navigate to Seller Central and make sure you are in the target marketplace. If not,
use the Marketplace Switcher to navigate to the desired marketplace.
Navigate to Inventory > Add Products via
Upload > Upload your Inventory file.
Go to Step 2, select ''Inventory Loader File'', attach the
Delete file in text format that you previously saved and click the
''Upload'' button. Products are typically deleted within ten
minutes (see the ''Monitor Upload Status'' section to see if
there were any errors in uploading. If so, update the file accordingly and re-upload the
Confirm that the SKUs to be deleted have been permanently deleted from the relevant
catalogue by performing a quick search in the Manage Inventory tab of SC.
Annex: Example of Deletion of products following a Performance
Note: To identify products/listings that need to be excluded from all target Marketplaces,
review the Notification of Restricted Products Removal emails in the Performance
Notifications tab in SC. Follow the instructions detailed in Sections II and III.
Navigate to Performance > Performance
Notifications in SC.
All the messages from the Restricted Products requesting the
closure or deletion of listings are titled ''Notification of Restricted Products
Select the oldest message with the SKU ASIN title Information to aggregate all
products that have to be deleted and copy/paste in a word document . Repeat for all the
'Notification of Restricted Products Removal' messages until you have the full list of
products that have to be deleted.
Process to Consolidate products in Bulk (when there are multiple Notifications of
The list of products to be deleted from the UK catalogue is generated in a word
Copy the list of products in an Excel spreadsheet (Cell A1).
Select Column A by clicking the ''A'' grey title.
Keeping the column selected, go to Data > Text to Columns.
Select the ''Delimited'' option and click
Unselect the Tab option and select
''Comma'' and ''Other''.
Write '':'' in the ''Other'' option.
We can now paste the column containing the SKUs (internal codes)
needed to exclude those products from BIL. (Copy the column containing those SKUs.)
Go to Seller Central > Inventory >
Sell Globally > Build International
Listings > Manage Exclusions.
Paste the SKU column in the cell and click ''Exclude
To permanently delete these listings, follow the instructions detailed on Sections II
Note: Not complying with local laws, regulations, and Amazon policies might lead to temporary
or permanent suspension of your selling privileges. If you have, any question about this
process ask your Account Manager or Seller Support.