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This article applies to selling in: Italy

Prime Now returns

Return policy

Prime Now offers returns for items within 30 days of when a buyer orders them. Items sold through Amazon Prime Now follow Amazon's return policies. Additionally, sellers may determine that certain products they offer in store are not returnable but are refundable.

Seller fulfilled returns process

Returnable items

For returnable items, we provide buyers with unpaid shipping labels on your behalf. You can opt in to receive an email notification each time a buyer requests a return. When you receive a return shipment at your facility, the shipment will include a packing slip and Return Mailing Authorization (RMA) number to help you identify the return.

After you receive a return, we expect you to process a refund to the buyer within two business days via the Manage Returns workflow in Seller Central. If you do not process a refund within two business days, Amazon reserves the right to refund the buyer and charge the amount to your seller account. To avoid a negative customer experience, we recommend you actively monitor the refund to ensure that it is issued to the buyer in a timely manner. For guidelines on how much to refund the buyer for the return, see the Refunds section below.

Non-returnable items

For non-returnable items, the buyer will automatically receive a returnless refund as soon as they submit their return request. Even though you won't need to do anything to complete the request, you can still find these return requests in Manage Returns. No manual return process is required for such returns.

Prime Now flagged non-returnable items

Items will automatically be categorized as non-returnable by Prime Now in the following circumstances. Sellers will not have capability to override these settings:

  • The item is perishable or grocery.
  • The total cost of items that are physically being returned is less than €5.
  • We determine that the return is due to Amazon being at fault.

Seller flagged non-returnable items

As a seller, you are also able to categorize additional items as not being eligible for a physical return by going to Settings, then Return Settings, followed by Return Attribute Overrides in Seller Central. Note that you must flag all hazmat items for returnless refund using this feature.

  1. Download the Return Attribute Overrides template.
  2. Follow the steps under the “Instructions” tab of the template. To enable returnless refunds for specific SKUs, in the “ReturnAttributes” tab of the template, select Pre-Paid Label = NO and Paid Label Exemption Reason Code = RETURNLESS_REFUND for each SKU. To disable returnless refunds for previously exempted SKUs, select Pre-Paid Label = YES and leave Paid Label Exemption Reason Code blank.
  3. Once you have completed the template, upload the file on the Return Attribute Overrides page. To see which SKUs you have enabled for returnless refunds, download the Exemptions report by going to Reports, followed by Return Reports, in Seller Central.


Sellers are responsible for refunding buyers the amount of the return items and any associated costs to the buyer of making the return, unless we determine that the failure to meet buyer promise was caused by Amazon employees, agents, or contractors. We will determine this based on the Return Reason provided to us by the buyer. If Amazon is responsible for the return, then we will refund the buyer and ask them to keep the item.

If the seller is responsible for the return, but the item is not physically returnable, then the buyer will receive an automatic returnless refund for the item price as soon as they submit their return request. No manual return process is required on the seller’s part in this situation.

If the seller is responsible for the return and the item is physically returnable, then the seller will need to manually refund the buyer for the item price and the pre-defined amount in return shipping costs (€4.00). This must be done from Manage Returns in Seller Central within two business days of receiving the item from the buyer.

There are three cases when sellers can charge the buyer for the cost of return shipping or restocking. These are outlined in the following table. You can deduct the amount from the total refund amount when you process the refund to the buyer. In the Return Instructions section of the Returns Settings page, you must provide the following information to buyers: "In some situations, buyers could be responsible for return shipping and any restocking fees that may be applicable. This amount may be deducted from the refund amount."

Return request Buyer pays
1 The buyer returned an item in the original condition more than 15 days past the return window. The 15 days allow for return transportation from the buyer to the seller. Up to 20% of item's price
2 The buyer returned a product that is damaged or not in original condition. Up to 50% of item's price
3 The buyer changed their mind about a purchase because it was an accidental order or they no longer needed the item (“bought by mistake” or “no longer needed ” reason codes). They returned the item from that order in the original condition within the return window. Return shipping cost

Reports for returns

All returns you are responsible for will be recorded in your Return reports and Payments report:

Return reports

You can choose to receive an email notification each time a buyer requests a return in Seller Central (select Settings, click Return Settings, then click General Settings). Additionally, you can download a report of all return requests you've received, including the status of each return (select Reports, then click Return Reports). Both the email and the report will include the Order ID, Tracking ID, Reason Code, Shipping Cost, Date Requested, RMA, and Comments.

Payments report

Refunds and return shipping charge will be displayed on your Settlement and Payments reports. These costs will be separated from the order charges.

Appeal process

You can file an appeal if:

  • Amazon incorrectly flagged an item as not returnable but refundable.
  • The product came back to you in unacceptable condition.
  • You believe the return was due to Amazon being at fault.

To maintain customer trust, sellers must process a refund to the buyer before filing an appeal. You can submit an appeal by going to Contact Us, followed by Selling on Amazon, and then Prime Now.

Amazon will review your appeal and might request additional information from you. Amazon will notify you of its decision.

Maintain account requirements

To ensure your account is enabled to support returns, take the following steps:
  1. Set up a default domestic return address for your account. Amazon will use this domestic address for all prepaid returns. Go to Settings, click Account Info, followed by Return Address, and then fill it out with the appropriate address.
  2. Specify your email notification preferences and return shipping instructions for buyers by going to Settings, followed by Return Settings, then General Settings.
  3. Ensure all hazmat items in your catalog are flagged for returnless refund by using the Return Attribute Overrides feature (select Settings, click Return Settings, and then click Return Attribute Overrides).
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