Hi @Seller_QhvrIp4npKDGG,

Thanks for bringing this question to the forums. I wanted to provide some information that I think will help.

Seller_QhvrIp4npKDGG

I have to include the Amazon part after an Amazon sellercentral rep actually asked me if I am running it on Amazon. Huh? I think that I'll not contact Amazon if I was running it on say google or Bing

Visualizza post

To clarify this piece, display ad campaigns that you create on your Amazon Ads console can be run either on Amazon or off Amazon (meaning it may show up on a different website, but leads back to your Amazon listings). Advertisers commonly run Display Ads off Amazon as a way to cast a wider net and capture a new audience for their products.

If you have heard of the idea of the marketing funnel, this is typically considered to be part of the upper part of the funnel, or the "awareness" stage. Display ads on a third party destination often have the goal of sparking awareness to the existence of your products to a targeted groups who have yet to discover them.

I would suggest looking at each of these resources to learn more about Sponsored Display Ads and their place in the marketing funnel:

• Where do Sponsored Display ads appear?
• What is a marketing funnel?

Seller_QhvrIp4npKDGG

Does anyone have an idea on how to STOP a display ad that I have running on Amazon.

Visualizza post

For this piece, you can simply change the campaign status to Paused or Archived. As a note though, once a campaign is archived, it cannot be reactivated. If you think you might like to run that campaign again, I would suggest setting the status to Paused. You can learn more about campaign status and how to edit your campaign at the support pages below:

• Edit a campaign
• Campaign status

Let me know if this information helps! I'm happy to provide more context and clarification if needed.

Tatiana