Hello @Seller_C4Y1yc03CcpD7- and thank you for posting this question to the seller forums.

You may need to look to different data sources to build the most complete picture of total impressions, as it is true that different dashboards may attribute and define customer actions in different ways.

You can look to Amazon Business reports to view traffic data, as well as the tools available in Brand Analytics and inside your campaign manager. This page on performance metrics should help define those metrics!

Finally, from our help page on the Search Query performance dashboard:

"The metrics in the Search Query Performance dashboard do not replace metrics found in other Amazon reports, including advertising dashboards. The purpose of this dashboard is to highlight your brand and ASIN performance in search, so that all metrics are specific to search results. Since dashboards may attribute and define customer actions in different ways, we do not recommend comparing the metric names of data across different dashboards."

I hope this helps detail the available tools to examine organic and paid traffic and impressions, but please let me know if you run into further questions on the topic!

Thanks,

Danny