legal name recorded in the UK VAT & Amazon Business name
We got a performance notification from amazon few days ago then they deactivate our account after one day.
The performance notification was as follows:
""
Dear Seller,
Please note that we have reviewed the UK VAT number you submitted in Seller Central but were unable to verify that it belongs to your business because the legal name recorded in the UK VAT Checker does not match your Seller Central legal name. Please note that a VAT number is considered valid only if your legal name in Seller Central matches 100% with your name in His Majesty's Revenue and Customs UK VAT checker.
"""
However, There is no actual mismatch between our Amazon business name and the name registered with HMRC. The issue stems entirely from Amazon’s system, which limits the number of characters we can enter in the business name field. Because of this, we were unable to enter our full legal company name as required.
This is the first time I have encountered such a slow and poorly communicated support team from Amazon. I have no idea what is being done. Has anyone experienced a similar incident before?
legal name recorded in the UK VAT & Amazon Business name
We got a performance notification from amazon few days ago then they deactivate our account after one day.
The performance notification was as follows:
""
Dear Seller,
Please note that we have reviewed the UK VAT number you submitted in Seller Central but were unable to verify that it belongs to your business because the legal name recorded in the UK VAT Checker does not match your Seller Central legal name. Please note that a VAT number is considered valid only if your legal name in Seller Central matches 100% with your name in His Majesty's Revenue and Customs UK VAT checker.
"""
However, There is no actual mismatch between our Amazon business name and the name registered with HMRC. The issue stems entirely from Amazon’s system, which limits the number of characters we can enter in the business name field. Because of this, we were unable to enter our full legal company name as required.
This is the first time I have encountered such a slow and poorly communicated support team from Amazon. I have no idea what is being done. Has anyone experienced a similar incident before?
1 risposta
Sarah_Amzn
Hello @Seller_M3n0T8AtRVCHw,
Welcome to the Forums!
This is Sarah with Amazon.
I checked with the partner team who confirmed they sent you a Performance notification on May 12, 2025 about updating your VAT number. The team will contact you if they need any further information.
Best regards,
Sarah.
